Targeting Better Together: Six Insights-Driven Best Practices For Sales And...
There is enormous power in building a proprietary set of insights that drive sales and marketing to the best-fit and most lucrative targets.
View ArticleThink Local to Stay Ahead of the Competition
For the last several decades, organizations have been focused on creating solutions that allows them to reach the maximum number of customers with the minimum cost, with a focus on growing global,...
View ArticleKey Takeaways From The Forrester Wave™: B2B Marketing Events Management...
In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain,...
View ArticleWhat CISOs Taught Me
First off, I’d like to express how thrilled I am to join Forrester’s security and risk research (S&R) team as a senior analyst. I’ve been working closely with this team for eight years in my...
View ArticleHow To Monetize Open Finance: Monetize Value; Price The Use Case
Open finance is driven not by regulators but by technologies such as open APIs. This is steadily changing distribution patterns within the industry toward embedded finance — a world of connectivity,...
View Article2021年预测：银行将需要再次了解客户
了解客户对于银行来说是支撑业务的基础能力。监管机构要求银行核实客户身份，分析金融交易来打击洗钱、恐怖主义融资与逃税漏税行为。除去监管合规的要求，银行也需深入了解客户，来为客户提供合适的产品、评估其贷款风险、并制定相应的销售与服务策略。点击“阅读更多”了解2021年银行应如何再次了解客户。
View ArticleKey Insights From The Forrester Wave™: DDoS Mitigation Solutions, Q1 2021
The summer before I joined Forrester, I volunteered briefly in the local prison library. The work was fulfilling, but it definitely had its prose and cons. Speaking of prose, you’re about to be treated...
View ArticleThree Ways To Protect Your Customer Base From Competitors
Our data shows that new logos account for close to 23% of total revenue, while retained business plus growth via upsell and cross-sell account for the rest. How are you protecting that 77%?
View ArticlePole Position: Three Ways To Fuel Your Content Engine For Success
Content engines in B2B organizations have their own fuel, care, and feeding needs to drive the right level of audience engagement.
View ArticleYour Future Of Work Requires More Creativity
It’s getting increasingly difficult to differentiate. Everybody reads the same Harvard Business Review articles and has access to the same try-before-you-buy cloud tools. But there is one lever of...
View ArticleHow To Build Great Digital Products
Back in 2014, my colleagues and I declared that “the future of business is digital.” Yet, to build a digital business, you must build digital products. And the most disruptive digital businesses —...
View ArticleCreate A Connected Experience To Grow In 2021
2020 was no doubt a crazy year. But despite all the disruption, APAC organizations actually delivered better customer experiences in 2020 than in 2019. In Australia, one bank and two superannuation...
View ArticleGo 5D With Forrester’s Advanced CX Prioritization Model
In my earlier posts about customer experience (CX) prioritization, focusing on Forrester’s beginner-level and intermediate-level models, I covered the use of criteria around customer impact, business...
View ArticleMarketing Leaders, Tell Your Buyers The TEI Investment Story: Part Two
The transparency a TEI study offers allows your sales teams to focus their time on quality leads, rather than on those that will never close.
View ArticleBrand Go-To-Market Series: The CPG Category Is Taking Big Steps Toward...
The pandemic has been a pivotal moment for the consumer packaged goods (CPG) category. Before the pandemic, most CPG brands lacked direct-to-consumer (DTC) buy-ability on their website. However, the...
View ArticleUse Forrester’s Brand-New Global Map Of Privacy Rights And Regulations 2021...
Year after year, security, risk, and privacy professionals told us that keeping up with evolving privacy requirements is one of their top challenges. To help them with this task, we’ve created...
View ArticleThe $1.9 Trillion American Rescue Plan Seals The Deal For 6% US Tech Market...
On March 11, 2021, President Biden signed the $1.85 trillion coronavirus relief act, officially called the American Rescue Plan. This fiscal boost — coming on top of the $900 billion relief bill...
View ArticleDapr: Service Mesh Done Right?
With the recent announcement that Dapr has reached its first production-ready release, we finally see a viable response to Istio and perhaps the rest of the service mesh industry from Microsoft. If...
View ArticleGet The Content You Need From Global Campaigns
Building a global campaign content strategy that works across local markets is a challenge for most B2B marketing organisations. In her latest blog post and upcoming webinar, Lisa Gately outlines how...
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