Reflections On 2020: Cloud Predictions Versus Reality
This week, we published scores for our 2020 cloud predictions. This is an exercise we do every year to hold us — the prediction-makers — accountable to our predictions. We assess if our predictions...
View ArticleFebruary 2021 Research Recap — Cloud And Tech Operations
Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that...
View ArticleCOVID-19 Accelerated Your Digital Momentum — Don’t Slow Down Now
Your digital transformation initiatives may have been floundering pre-COVID, but that’s ancient history now. Like many other firms, the global pandemic likely forced you to shift almost overnight to...
View ArticleThe Future Of Work Is All About Changing Your Management Culture
An innovative management culture provides a strong purpose, creates diverse and cross-functional teams, focuses on the customer as the center of business activity, and embraces transparent...
View ArticleSales Leaders: What Happens When We All Get To Travel Again?
Pretty soon, we’re going to start booking business travel again, but after the initial endorphin release, how much will we have learned from selling in a WFH world? In his latest blog post for...
View ArticleIntelligent Creativity Overhauls The Creative Process
Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s...
View Article2021年预测：B2B营销人员打造数字化路径，拉近与企业距离
2020年的大部分时间里，B2B营销专家对于预测当下都无从下手。去年我们在公共卫生、社会和商业方面经历了前所未有的动荡，也是在该背景下以往积累的智慧与精心挑选的数据突然变得不那么可信。和其他人一样，Forrester的B2B营销团队也在问同一个问题：现在到底什么管用？点击“阅读更多”了解具体细节。
View ArticleGameStop Could Happen To You, So Prepare For It Now
If you were watching GameStop (among others) thinking that your organization would not be victim to groups of organizers, you may want to think again. This is not a one-off incident. Earlier this...
View ArticleHow To Accelerate A Cultural Employee Experience Shift In Europe
The current crisis proves that having great employee experience (EX) is critical to the brand and the CMO. EX was already a key driver of customer experience (CX) and business performance. Today’s...
View ArticleHow To Build A Mature CX Measurement Program
Discover the three stages of building a mature CX measurement program that fuels business success and customer loyalty, and how to get started.
View ArticleAdvanced CX Measurement Programs: Beyond Surveys; Journey-Centric; Proactive
Explore what distinguishes an advanced CX measurement program and how to recalibrate your customer experience measurement strategy to achieve more.
View ArticleOkta Acquires Identity Orchestration And CIAM Vendor Auth0 For $6.5B
Forrester analysts take a detailed look at what's driving the unprecedented premium being paid in this acquisition.
View ArticleThree Simple Guidelines For Goal Setting
If you want functional and individual goals to be meaningful and actionable, keep them simple, limit their number, and make sure they link clearly to your mission.
View ArticleHyland Doubles Down On Its Open Source, Cloud-Native Bet On The Future Of ECM
Hyland announced on March 4 that it intends to acquire content platform provider Nuxeo. The deal is expected to close in April or May. Coming on the heels of its acquisition of Alfresco, which we...
View ArticleEstablish, Scale, And Evolve Your CX Culture Work Practice
Culture work is the customer experience (CX) competency that amplifies all the other CX competencies — from design to measurement — and I’ve just completed a thorough refresh of Forrester’s core...
View ArticleDon’t Let Google’s Announcement Distract You From Your Data Deprecation Plans
Google announced on Wednesday that it will not build alternate identifiers to track individuals as they browse across the web, nor will it use them in its products. Within 48 hours, some of adtech’s...
View ArticleHow Many Products Can A B2B Sales Rep Sell?
Mergers and acquisitions and other major changes can place enormous pressure on frontline sales organizations. Learn when the strain becomes too much in this B2B Summit session preview.
View ArticleCX Pros: The Technology Convergence Continues
Medallia just announced its intent to acquire digital experience analytics vendor Decibel. This move underscores an important fact: Companies need more than just customer feedback to determine where...
View ArticleBosch’s Cultural Transformation Offers Lessons For Other Businesses
Listen to how Bosch is carefully weighing issues such as the speed of its cultural change and the impact on its brand image as an innovator against the value of its existing culture. And learn how to...
View ArticlePush-Down Query Capabilities: Five Questions To Ask Your Cloud BI Provider
Software-as-a-service (SaaS) offers many benefits, including but not limited to elasticity: the ability to shrink and grow storage and compute resources on demand. Clients of most leading enterprise...
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