Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition
I am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history, and a massive encore to the acquisition of Magento for a mere $1.7...
View ArticleNike Scores A Customer-Values Touchdown
Unless you were on the Appalachian Trail for a few weeks, you know what I’m talking about. I’ll start with this paragraph from our newly published analysis of Nike’s “Just Do It” campaign featuring...
View ArticleTalking SaaS — It’s All About The Experience (Video)
There’s a lot to love about the SaaS model: flexibility, quick implementation, and the promise of an always-on pipeline of innovation through continuous updates. Yet just as many digital transformation...
View ArticleBad Bots Are Stealing Data AND Ruining Customer Experience
Bad Bots Are Affecting Your Company More Than You Might Think Every online customer touchpoint – including websites, mobile apps, and APIs – is being attacked by bots. What are these bad bots doing?...
View ArticleDisruptive Innovation: Enterprise Success Stories
As I’ve reported, the degree of tech-driven market disruption has never been a higher priority for every company, across every industry, than it is today. Thanks to rapidly evolving emerging...
View ArticleBeyond Moore’s Law: How Exponential Technology Will Drive Disruption
I’ve been thinking a lot about exponential technology and asking myself: “Is disruptive change due to ‘Moore’s law’ done?” Newsweek recently proclaimed, “The Future Of Technology Is Uncertain As...
View ArticleHow To Use Emotion To Deliver Your Brand Promise
In a recent workshop with the marketing team of a large European brand, we discussed the importance for marketers to deliver their brand promise. About 45% of marketers now report to be in charge of...
View ArticleNine AI Marketing Use Cases That Have The Potential To Deliver Business Value
The use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace. Although marketing has yet to adopt it more broadly, new use cases...
View ArticleProfiling Insurtech: Q&A With David Vanek, CEO Of Anorak
“Insurance is sold, not bought.” This industrywide perception has gone unchallenged for decades, reaffirming agent- and advisor-based distribution models. But now a plethora of insurtech startups such...
View ArticleDigital Media Startup Success Plan: A Conversation With Annafi Wahed
Forrester isn’t a political organization, and we don’t cover political news, but it would be silly not to acknowledge the fact that today’s turbulent political environment affects us and our clients....
View ArticleOmnichannel Order Management Systems: The Unsung Hero Of Digital Commerce
Summer is ending and you’re searching for a grill on sale, and you find the perfect one online. On the website, they say that the grill is currently available at your local store. However, to your...
View ArticleWord Of Mouth Is Less Important For Topline Growth Than You Think
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and...
View ArticleThe Forrester Wave™ Evaluation Of Hyperconverged Infrastructure Vendors Is...
The hyperconverged infrastructure (HCI) marketplace has gained significant momentum. Customers are consolidating and standardizing the use of this infrastructure; many vendors have launched their own...
View ArticleBusting The Two Myths Of Low-Code Platforms
Not everyone is on board with low-code development platforms, even though they are a key part of a strategy to accelerate app delivery. Why do many pro developers shun low-code? From their perspective,...
View ArticleLevi Strauss & Co. Disrupts The Wearable Tech Industry With Its Commuter X...
Disrupt or be disrupted. That’s the name of the game when it comes to market leadership today. It’s also what Levi’s did by using innovation to create its Bluetooth-enabled jean jacket designed for the...
View ArticleIn XD Providers’ Emerging Technology Work, Machine Learning And Chatbots...
Experience design (XD) providers we surveyed told us that among emerging technologies, clients most often ask them about machine learning, chatbots, the internet of things (IoT), and augmented reality...
View ArticleMyth No. 3 — Digital Transformation Requires A Chief Digital Officer
Do you see the chief digital officer (CDO) as some kind of digital superhero, swooping in to rescue a dysfunctional business and transform it into a digital powerhouse? The truth is that chief digital...
View ArticleThe Day Of The Machine Is Here: Are We Human Enough To Seize It?
You’re an executive, an employer, or maybe an up-and-comer in your organization, but either way, you have surveyed the moment and you know that big things are poised to happen. Unlike the big things of...
View ArticleThe Forrester Banking Wave™: Global Mobile Apps Summary, 2018 — BBVA Offers...
Digital banks are not eating the incumbent banks’ lunch (yet!), but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one-million-customer mark, while Revolut has...
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