On The Seventh Day Of Christmas … We Share The Seven Must-Dos For Buying Groups
It’s time for a holiday miracle! In his latest blog post for Forrester, Malachi Threadgill shares advice on how to align sales and marketing with the seven must-dos for B2B buying groups.
View ArticleHappy B2B “Contentukkah”: Spinning The Editorial Dreidel
In the eighth post in Forrester’s 12 days of Christmas blog series, we offer the eight B2B content best practices of “Contentukkah,” the annual holiday commemorating well-written assets.
View Article2021年预测：卓越的首席信息官 (CIO) 选择适应未来的技术
回首过去20年，在互联网泡沫、重大金融危机这样的事件过后，领先的企业都展现出了一些相似特质，这些特质帮助他们进一步甩开了落后企业。这次的新冠疫情也不例外，它进一步地印证了优胜者将会是那些具有自适应性、创造力与韧性的企业，适应未来的技术战略（future fit technology strategy）面对前所未有的挑战与变化，化危为机。
View ArticleRetailers: Here’s How Consumers Are Shopping This Holiday Season
The retail holiday season is in the home stretch. We expect US online holiday sales this year will top $173 billion — or fully 24% more than last year.
View ArticleOn The Ninth Day Of Christmas My Analyst Gave To Me: Handy Tips To Make My...
This is the ninth in a series of blog posts that provide demand and account-based marketing best practices in honor of the 12 days of Christmas.
View ArticleConfessions Of A Former “Charterless” Sales Enablement Practitioner
Without a charter, sales enablement leaders run the very real risk of being in the position of having to solve problems as they arise with no real scope, strategy, or sense of priority. In her latest...
View ArticleIn Times Of Crisis, Empathy Fuels Loyalty
In our recent report, “The Myth Of A World After: A European Recovery Perspective,” we outlined how B2C consumption will evolve in post-pandemic Europe. In 2020, consumers have massively and quickly...
View ArticleAI And The Sales Rep: Where Does The Machine Stop And The Human Begin?
With good data, AI can continue to learn and evolve, and by doing so, enable sales reps to focus on what they do best.
View ArticleExplaining Explainable AI
In 2020, one message in the AI market came through loud and clear: AI’s got some explaining to do! Explainable AI (XAI) has long been a fringe discipline in the broader world of AI and machine...
View ArticleImportant Questions To Answer Before Making Your Events Virtual
Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events...
View ArticleThe 10 Best Ways To Spend Your B2B Paid Media Budget In 2021
What are the best ways to spend your paid media budget in the new year? Here are 10 ideas you can explore, test, or implement depending on your organization’s level of paid media emphasis and...
View ArticleSanta Claus Or Krampus? A Seasonal Guide To Buying Signals
Each holiday season, children get a visit from the jolly Santa Claus or the demonic Krampus, depending on their behavior throughout the year.
View ArticleConsumers Ride A Rising Tide Of Consumer Energy Into 2021
Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer...
View ArticleIt’s Time To Put Security And Privacy Front And Center For Virtual Care
(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers...
View ArticleTwelve (Christmas) Tips To Make Your Virtual Events Go Off With A Bang In 2021!
The holidays are virtual for many of us this year, and people are starting to think about how to make these interactions meaningful.
View ArticleCall For Participation: Forrester’s 2021 ECM Panel Survey Is Now Open!
Forrester’s 2021 Global Enterprise Content Management Survey is open … and we’re looking for your participation! This survey is intended for enterprise content management (ECM) or content services...
View ArticleThe Ideal Partner Profile — A Channel Sales Leader’s North Star
B2B channel chiefs often forget or overlook the impact that partner profiling has on the indirect business. An ideal partner profile is a “job description” for hiring new partners, and this profile...
View ArticleIt’s Likely You Already Have Low-Code Developers — Get Them Into Your...
In the world of DevSecOps, a little empathy goes a long way — particularly when it comes to expectations for your developers. While security pros have been steeped in common security flaws and the...
View Article2021年预测：信任、安全与包容性将成为客户体验的核心所在
在2021年，新冠疫情对客户体验（CX）及相关职业的影响将比2020年更大，尤其表现在信任、安全与包容性方面。点击“阅读更多”了解更多细节。
View ArticleTendances 2021
Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet...
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