COVID Drives M&A Activity In DevOps And IT Management
Your trusty DevOps Theme Team here! As Forrester analysts, we keep an eye on mergers and acquisitions; it’s part of our job. It’s certainly been an interesting eight months or so since the pandemic...
View ArticleUnder The Forrester Tree: Twelve Surprise Gifts From Our Analysts To You!
The holidays are upon us, and a cohort of analysts who are experts in demand and account-based marketing are ready to deliver eminently practical little gifts to you, the marketers we support.
View Article2021年预测：卓越的首席营销官（CMO）将带领组织重获增长
在2021年，我们将看到领先CMO与落后CMO之间明显的区隔，领先的CMO将认识到2020年为过往的工作方式开启了新篇章，而落后的CMO则只会满足于促销活动、销售支持以及媒体空间购买等。企业如没有一个领先的CMO来带领，将无法生存。
View ArticleBrand Spotlight 2020: In A Difficult Year, The Best Brands Shine Bright
In a tumultuous 2020, ravaged by a pandemic and witness to a surging demand for equality, six brands occupied the spotlight. The Best Brands Are Forged In The Crucible Of Crisis As I spent 2020...
View ArticleOn The Second Day Of Christmas My Analyst Gave To Me: Solutions To The Top...
This is the second in a series of posts that provide demand and account-based marketing (ABM) best practices, in the spirit of the 12 days of Christmas.
View ArticleKey Takeaways From The Forrester Wave: Customer Experience Strategy...
On December 2, we published The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020, which is a continuation of the Forrester Customer Experience (CX) team’s study of the...
View ArticleSingapore’s New Digital Banks Will Change The Banking Landscape Forever, Maybe
In a landmark announcement made on December 4, 2020 Singapore’s Monetary Authority (MAS) awarded banking licenses to four players, two of which will serve the retail banking market using a digital full...
View ArticleAgile Marketing: Cui Bono?
There’s no mystery as to who benefits from agile marketing adoption. Marcia Trask shows that the lineup of beneficiaries includes marketing teams, leadership, internal stakeholders, and external...
View ArticleRecent Dragos Funding Round Demonstrates Growing Demand For OT Security...
Operational technology (OT) and industrial control system (ICS) security are vitally important for the safety of the people who work in critical infrastructure and manufacturing. OT security is also...
View ArticleBold at Work Profile: UiPath’s Marketing Transformation
At Forrester SiriusDecisions Summit Asia Pacific, UiPath received a Return on Integration Honours award. Rajesh Kumar and his team defined a new marketing strategy for the India & South Asia region...
View ArticleNo One Should Be Surprised About The Facebook, Inc. Lawsuit In The U.S.
Today the US government and 40+ states filed an antitrust lawsuit claiming that Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware) is...
View ArticleSizing The AI Software Market: Not As Big As Investors Expect But Still $37...
Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.
View ArticleThe Race Is On: Allego Acquires Refract As Sales Tech Consolidation Accelerates
As the reality of a current and future world where B2B buying and selling largely takes place in remote and digital formats sets in, sellers must evolve their skill sets, sales leaders must reimagine...
View ArticleHope You Got A Gift Receipt For Those Three French Hens!
This is the third in a series of blog posts that provide demand and account-based marketing best practices in honor of the 12 days of Christmas.
View ArticleThe Big Acceleration
The Roaring '20s followed the pandemic of 1918/1919. The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in the Roaring 2020's, a period of fast growth and dynamism.
View ArticleThe Grand Trine Redux: Achieving More Effective B2B Marketing Post-Pandemic
A grand trine in astrology occurs when three planets are exactly 120 degrees apart. In her latest blog post for Forrester, Phyllis Davidson shares how three elements are coming together to fuel more...
View ArticleAirport Data Validates Need For Real-Time Customer Obsession
Airports and travel companies need to know that the desire to travel may never return to 100%; capturing the market that remains will depend on going above and beyond to provide health safety comfort....
View ArticleGoogle Buys Actifio — Who Knew Backups Were So Juicy?
Last week, Google announced the acquisition of Actifio and plans to integrate Actifio’s technology as a first-party data protection solution akin to Azure Site Recovery. In comparison, AWS’s...
View ArticleIt’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer...
With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. It’s time for B2B marketers to...
View ArticleConsumer Partners: Who They Are And Why You Should Care
Business-to-business partnerships are a long and well-established way for businesses to grow. Many software companies, for example, owe the lion’s share of their revenue from sales through partners....
View Article