Can Your Sales Rep Be Influenced By Commission?
Compensation is not always the most important sales motivator. Assessing your team on three factors will determine the influence it has to drive sales.
View ArticleThe Future Of Commerce Technology Is On FIRE — And It’s A Good Thing
I can explain the evolution of commerce technology using plate tectonics — really! Now imagine me telling you that commerce is no longer the nucleus of the commerce technology atom (… and that I could...
View ArticleCX Leaders: Vendor Consolidation Continues With Two Smart Acquisitions
In 2021, things are already heating up more for customer experience (CX) leaders. In just a few days, we’ve already seen two acquisitions — and we know of more on the horizon. Unified data analytics...
View ArticleAmazon, Berkshire Hathaway, And JPMC’s Haven Disbands — What That Means For...
With the news that Haven — the joint venture from Amazon, Berkshire Hathaway, and JPMorgan Chase (JPMC) — plans to shut down operations at the end of February, traditional health insurers and business...
View ArticleEmerging-Company Leaders, Are You Prepared For Exit?
Only one in 10 startups lasts longer than 10 years. In her latest blog post for Forrester, analyst Barbie Mattie shares how she wants to help increase those odds. Take our five-minute survey and learn...
View ArticleAre You Ready For The Convergence Of ABM And Demand Technologies?
Since the earliest days of Forrester’s coverage of account-based marketing (ABM) in 2016, we made sure to emphasize that while ABM is a strategy and not a technology, it’s also a strategy that has been...
View ArticleWhat To Expect From CES 2021
For the first time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris, or IFA in Berlin, this is one of the few key global...
View ArticleThe Best Is Yet To Come For Grocery E-Commerce In 2021
2020 was a banner year for grocery e-commerce as grocers swiftly responded to a massive pandemic-induced shift in consumer demand. But throughout the year, many grocers faced significant supply chain...
View ArticleHow Did I Score On My Channel Outlook For 2020?
Coming off of a year like 2020 makes analysts and futurists reluctant to make any kind of predictions going forward! When I published my What I See Coming For The Channel In 2020 blog post a year ago,...
View ArticleCDOs Wanted: Dedicated, Expanded Data Insights Leadership
Decision-makers cast a widening net for insights into their customers and operations: 85% of decision-makers prioritize the use of data insights, incorporating quantitative information into the...
View ArticleThe New Change Management: Automated And Decentralized
Change management has continued to be a hot topic on social media and customer inquiry. As a process symbolizing traditional IT service management and the ITIL framework, it’s under increasing pressure...
View ArticleJust In Time, The SAST Market Has Embraced The Developer
The classical challenge with static application security testing (SAST) was bridging the gap between security and development. In SAST’s early days, it was a tool for security pros, who threw the...
View ArticleFour Levers That Drive Cloud-Native Decision-Making
Happy New Year! As 2020 gives way to 2021, I find my briefing dance card quickly filling up with “YAKS” (Yet Another Kubernetes Solution briefing). It’s to the point where it’s easy to wonder, “Does...
View ArticleEmerging-Company Sales Leaders: Shape-Shift Or Face Failure
Sales leaders at emerging-growth companies must evolve their skills and focus to successfully execute and build the revenue engine. Those who don’t will hurt the company’s ability to grow.
View ArticleChannel Software Tech Stack 2021
^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent,...
View ArticleUpdate Your Understanding Of Emotion (Hint: It’s Not Just Feelings)
2020 was an emotional rollercoaster. A global pandemic, economic upheaval, social unrest, and a contentious election have all left consumers reeling. Marketers know that emotion is the biggest driver...
View Article2021年预测：自动化成为企业的当务之急
在过去的一年里，自动化的世界和其地位发生了巨大的变化。点击“阅读更多”了解Forrester对自动化在2021年的发展所作出的预测。
View Article2021年预测：云计算将助力新冠疫情下的恢复工作
当你回头看过去15年来开发的公有云，会发现它们似乎是为此次新冠疫情所专门设计，用来应对全球的需求激增。去年发生的新冠疫情让许多企业遭受重创，但云计算也在助力企业逐渐从疫情的混乱中恢复过来。点击“阅读更多”了解Forrester对云计算在2021年助力恢复工作的具体预测。
View ArticleNavigating Your Way Through The Maze Of B2B Marketing Data Providers
We just published a new report on the B2B marketing data providers landscape — Forrester clients can read the “Now Tech: B2B Marketing Data Providers, Q1 2021” here — but I also wanted to share a few...
View ArticleForecasting In Uncertainty: Georgia’s Senate Elections Improve The Outlook...
In our last US tech market forecast (“US Tech Market Outlook For 2021: After The Election — How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets“), we projected that US business...
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