Adapt, Innovate, And Integrate — How To Thrive In A Disrupted B2B Event Sector
Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need...
View ArticleGive More Thought To Giving Tuesday
These days, many companies are trying to express moral, social, or political values that resonate with values-based consumers. Giving Tuesday (which falls on the first Tuesday after Thanksgiving)...
View ArticlePredictions 2021: Software Developers Face Mounting Pressure
As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.
View ArticlePredictions 2021: Insurers Find Opportunity Amid Chaos
As insurers contend with an unpredictable virus and its economic consequences, promising pathways to prosperity will reveal themselves.
View ArticleJuicy Tidbits That Didn’t Make It Into The Forrester Wave™: Cloud Cost...
This week I published my first Forrester Wave™: “The Forrester Wave: Cloud Cost Management And Optimization, Q4 2020“! This report is an update of the 2018 report. In 2020, the pandemic has spurred...
View ArticleWhat To Expect On Singles’ Day 2020
We are entering the 11th anniversary of Double 11 (aka Singles’ Day), the largest shopping festival in the world in 2020. We expect that: It will be the longest and most complex Double 11 ever. Brands...
View ArticleWhat My Love-Hate Relationship With Golf Taught Me About Sales Role-Playing
Like in golf, there are so many motions to consider in any customer interaction. Sales enablement practitioners must deconstruct role-playing exercises to enable reps to get into top-selling form.
View ArticleAnnouncing The Updated For 2020 Forrester Wave™: Artificial Intelligence For...
Today, we released the “The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2020.” We looked at the top 11 vendors in the market and evaluated them across 33 criteria. Infrastructure...
View ArticleAMD Acquires Xilinx To Bolster Its HPC Portfolio
Last week, AMD entered into agreement to acquire chip manufacturer Xilinx through a $35 billion all-stock transaction. This is the latest gargantuan M&A deal in the semiconductor market to focus on...
View ArticleB2B Leaders: Adjust Your Marketing And CX Spending In The Wake Of COVID-19
The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different industries and firms face disparate...
View ArticleGive Customers The Gift Of Convenience This Holiday Season
This holiday season, many consumers will be forgoing big family dinners and exotic holiday markets and instead playing host to unwelcome guests like worry (for their health) and anxiety (for their...
View ArticleBlack Friday “All Season Long”? Expect The Bots To Follow Suit
I was scouring some of the Black Friday ads this week, and the trend seems to be less “Black Friday” than “Black November and probably most of December, too.” Best Buy is touting, “Black Friday all...
View ArticleThe Second Edition Of Our Forrester New Wave™ Evaluation On Chatbots For IT Ops
Today, we released: “The Forrester New Wave: Chatbots for IT Operations, Q4 2020.” We looked at the top nine vendors in the market today and evaluated them across 10 criteria. Organizations looking to...
View ArticleThe DevOps Hypothesis Is Sound — Introducing The Q4 2020 Modern Technology...
This year, I led my first custom survey research for Forrester, the Q4 2020 Modern Technology Operations Survey. We selected a random panel of 268 digital and IT professionals with day-to-day...
View ArticleAll Happy Families Are Alike, But All Happy Customers Are Not
It might be tempting to assume that all customers who meet basic criteria are alike in their willingness to advocate through case studies, references, and other forms of customer evidence. But customer...
View ArticleThe Tech Vendors That Are Remaking The P&C Insurance Claims Experience
Today, Forrester published its first-ever evaluation of the technology that gets consumers back to normal after an insurance claim. The combination of COVID and catastrophes has hit property and...
View ArticleInsurtech Funding Roundup, Q3 2020: Digital Insurers Drive Another Strong...
This year of the pandemic will forever be known for its effect on the way we work and interact. Although our “new normal” will be temporary, the digital transformation it brought about will prove...
View ArticleNPS Benchmarks 2020: National Park Service, USAA, Trader Joe’s, And Navy...
We just published the Net Promoter Score (NPS)* 2020 results for 250 brands in 14 industries in the US: This is the second year that we have reported on these results and the first time that our study...
View ArticleThe New Operating Model Is Upon Us
The world didn’t stop when the global health pandemic clobbered businesses around the globe. Companies large and small stepped up to the plate to find creative solutions. This accelerated an already...
View ArticleDesign For Change: Uncertainty Can Lead To Positive Outcomes
2020 is a year of change. At a rapid pace, we all had to adapt to the effects of the pandemic and change our usual ways of working, educating our children, interacting with each other, and conducting...
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