Horizon 2021: Europe
Clients pétris de contradictions, bouleversements réglementaires et essor du télétravail transfrontalier. Avec, jusqu’à présent, une épidémie mondiale et les conséquences de l’accélération du...
View ArticleIntroducing Our Inaugural Forrester New Wave™ Evaluation On End-User...
Today, we released our inaugural “The Forrester New Wave™: End-User Experience Management, Q4 2020.” We looked at the top 11 vendors in the market today and evaluated them across 10 criteria....
View ArticleInnovation 101: How To Set Up A Technology Trend Radar And How To Use It
Our research shows that innovation leaders grow 3.6 times faster than the industry average. These innovation leaders, among other things, embrace emerging technologies and leverage them for business...
View ArticlePredictions 2021: Welcome To The Year Of Pandemic Advertising
It’s been a rough year for advertisers, and 2021 will bring new challenges to a weary and quickly evolving industry. As advertisers attempt to reckon with the impending upheaval of data deprecation,...
View ArticlePredictions 2021: Edge Computing Hits An Inflection Point
In 2021, more firms will leverage edge computing technology as a way to accelerate recovery out of the pandemic. Find out more in our 2021 edge computing predictions.
View ArticleSupporting Healthcare With Connected Devices: Current Health
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices...
View ArticleRetailers Must Adjust Their Marketing And CX Spending In The Wake Of COVID-19
Retailers: Make Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical...
View ArticlePredictions 2021: Agencies Swarm Talent With Technology
Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.
View ArticlePredictions 2021: Blockchain Is A Tale Of Two Speeds
In 2021, Forrester predicts 30% of blockchain projects will make it into production with the majority of those run on enterprise platforms. Find out more in our 2021 blockchain predictions.
View ArticlePredictions 2021: Technology Diversity Drives IoT Growth
In 2021, demand for IoT devices and services will be driven by a variety of technology applications. Find out what Forrester predicts for IoT in the coming year.
View ArticleThe FDA Just Launched A Digital Health Center Of Excellence — Why It Matters...
Last month, the US Food and Drug Administration (FDA) launched the Digital Health Center of Excellence (DHCoE), bolstering the shift toward digital that the healthcare industry has already been...
View ArticleClose The Gap Between Brand, Customer, And Employee Experiences
Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped...
View ArticleThe Business Impact Of VDI
The chaotic conditions of 2020 have increased demand to optimize employee's work-from-home experience. Forrester Total Economic Impact™ (TEI) studies have shown that the most important benefit of...
View ArticleWhat Do Your Customers Want For The Holidays? Confidence
Now’s the time to make sure your customers understand whether they’ve found the right product on your site or app, know when they’ll receive their item in time, and know how to easily return the item...
View ArticleThinking Ransomware Defense: Air Gaps?
Air Gaps Aren’t Effective; Scratch Them From Your List . . . The number of companies falling victim to ransomware attacks continues to grow each day. Ransomware inflicts extreme pain, leading to...
View ArticlePredictions 2021: “COVID Wrote The Business Case — Our Future Is Digital”
In 2020, digital shifted from nice-to-have to must-have. In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them.
View ArticleHow A Password Manager Could Save Your Marriage
My wife has the good fortune of living with a security and risk pro who also happens to be a US Army intelligence officer, so she’s been previously scolded about lax security practices. I also point...
View ArticleSupporting Healthcare With Connected Devices: AliveCor
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices...
View ArticlePredictions 2021: Remote Work, Automation, And HR Tech Will Flourish
Employee experience in 2021 will be defined by long-term remote work and crisis management. Success will depend on the strength of an organization's employee experience strategy and technology...
View ArticleDigitized Journeys, Expanding Options, And Maturing Segments Define Today’s...
In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives...
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