Are You Ready For Your Next Brand Crisis?
You and your PR team have a detailed crisis communications plan. The problem is, it’s wrong. Crisis communication principles have lagged changing expectations of transparency and responsiveness from...
View ArticleCome And Join Us To Learn How Security Can Safeguard Your Digital Investments...
Security is one of those words that is associated with hackers, reputational failures, and fear, uncertainty, and doubt. I disagree: Security, when done properly, can be one of the biggest investments...
View ArticleA Just-Published Forrester Wave™ Proves That B2B Commerce Suites Have All...
We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B. We battle-tested the 12 most...
View ArticleDesign, Data Science, And The Algorithms That Run Our Lives
We encounter algorithms every day in many different experiences — from YouTube to Facebook to Uber. Personalization and individualization (impossible to do without algorithms) are hailed as keys to the...
View ArticleJoin Us At Forrester’s Financial Services Summit 2018 In Mumbai On October 10
Jane Austen once said that her idea of good company is clever, well-informed people who have a great deal of conversation. With this delightful idea in mind, I request the pleasure of your company at...
View ArticleWanted: Fintech Expert
Financial services firms are on the hunt. They’re hunting unicorns. As firms like Revolut and TransferWise attain valuations of $1 billion or more, the pressure to find the Stripes of this world before...
View ArticleRead Two Forrester Waves™ On Machine Learning Solutions For Data Science Teams
Machine learning is an elemental core competency. It is a fundamental building block to AI. It gives enterprises the power to predict. Most importantly, it can make enterprises gain the agility of...
View ArticleThe Algorithm Of You
Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited...
View ArticleVideo: Boost Customer Engagement With Personalized Video
When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. No longer a gimmick, brands across verticals use the technology to...
View ArticleSales And Service Tech: Two Sides Of The Same Coin?
Automation and AI are changing the nature of work. Every company job – including every front-office job, will be impacted. Always-available commerce and intelligent guided-selling solutions erode field...
View ArticleAnd Now . . . Presenting The 2018 ESM Forrester Wave™!
“The Forrester Wave™: Enterprise Service Management, Q3 2018“is live! Take IT service management, add the age of the customer, stir in some employee experience (EX) and a healthy dose of low-/no-code...
View ArticleStripe Moving into Point of Sale Transaction Processing
Stripe, one of the leading payment providers for online and platform businesses announced today “Stripe Terminal” to tackle the merchant challenges around in-person payments. Stripe’s solution combines...
View ArticleMedia Consultancies Come Of Age
The first Forrester Wave™ on global media agencies reveals the category-adding technology, services, and capabilities to leap beyond conventional media planning and buying. Media agencies are beginning...
View ArticleIs the DataOps Workbench a Thing?
Data ops, data engineering, data development – oh my! From new roles, teams, skills and processes, the hot topic on everyone’s mind is data ops. I started to notice the data ops emergence back in 2015...
View ArticleStay Ahead Of Your Customers With Continuous Delivery
If you regularly follow the financial markets, it’s hard to ignore the growth generated by the FAANG stocks (Facebook, Apple, Amazon, Netflix, Google). When you look more closely at the “ANG” part of...
View ArticleMedia Consultancies Come Of Age
The first Forrester Wave™ on global media agencies reveals the category-adding technology, services, and capabilities to leap beyond conventional media planning and buying. Media agencies are beginning...
View ArticleIs The Data Ops Workbench A Thing?
Data ops, data engineering, data development — oh my! From new roles and teams to new skills and processes, the hot topic on everyone’s mind is data ops. I started to notice the data ops emergence back...
View ArticleWanted: Fintech Expert
Financial services firms are on the hunt. They’re hunting unicorns. As firms like Revolut and TransferWise attain valuations of $1 billion or more, the pressure to find the Stripes of this world before...
View ArticleWho Will Win The Future Of Payments?
Autonomous payments is the future state of payments – and banks, merchants and payment vendors need to prepare now. Venture funding in this arena already exceeds $28 billion. Coupled with intensifying...
View ArticleIt’s Mostly Quiet On The GDPR Front — But This Is Not The Time For Complacency
So where are all the GDPR enforcement actions? The General Data Protection Regulation (GDPR) entered into force at the end of May 2018, giving unprecedented powers to regulators. From ongoing...
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