Amplify Intelligence With AI And Analytics — Forrester’s Virtual Data &...
They say data is the new oil. They say data is the new currency. They say data is the key competitive differentiator. All true. But reality is sobering: Only 7% of firms report advanced,...
View ArticleSix Opportunities For Demand And Account-Based Marketing Leaders In 2021
This year saw a significant increase in digital activity by B2B buyers. Account-based marketing and demand marketing leaders starting to plan for 2021 have a unique opportunity as a result. Seize the...
View ArticleHardware By The Drink May Be Hard To Swallow
Data center vendors are transforming and offering a significant portion of IT infrastructure as on-premises services. Firms need to understand the shift and how it impacts them before embracing the...
View ArticleBrands In Singapore Are Getting Better At Customer Experience
Since 2018 Forrester tracks how customers rate their experience with some of the biggest brands in banking and insurance. This year’s Singapore Customer Experience Index (CX Index™) study reveals...
View ArticleBeware False Precision In Your Analytics
When using data to understand our world, we’re often comforted by exactness in measurement. But end users can rarely see the formulas behind our dashboards, so we need to ensure they don’t make...
View ArticleIntroducing Forrester’s First Now Tech On E-Commerce Enablers For Southeast...
Southeast Asia is one of the most promising e-commerce markets in the world. Forrester forecasted that the 164 million online shoppers in Southeast Asia will account for $53 billion in retail purchases...
View ArticleFive Tips For Getting 2021 Channel Sales Off To A Fast Start
Even in the best of times, starting the new year off fast is important. With the continuing uncertainty and turmoil caused by COVID-19, channel sales leaders must act now to ensure their team can hit...
View ArticleIntroducing Forrester’s Digital Go-To-Market Review: Home Goods Edition
In a rapidly evolving retail environment, brand manufacturers that have traditionally sold through wholesale channels now need to think very differently about distribution. Some traditional wholesale...
View ArticleFinding The SaaS Goldilocks Zone: Value-Based Pricing That’s Just Right
B2B organizations are increasingly striving to develop a value-based approach to pricing software-as-a-service and subscription offerings, assuming all customers are looking for the same value because...
View ArticleA Look Ahead: What Sales Operations Leaders Must Prepare For In 2021
Change will be constant in the year ahead. Learn the steps that sales operations leaders can take to put their organizations on a path to success.
View ArticleExplore Your Future Fit Technology Strategy At Technology & Innovation Global
Disconnected digital investments. Rising technical debt. Pervasive digital sameness. Unhappy stakeholders. Sound familiar? You’re not alone. We’ve seen gains from tech investments of the 2010s stall...
View ArticleFall Is The Best Time For Planting Seeds And Planning For Growth
Portfolio marketing teams can play a key role in annual planning efforts by analyzing new markets and new buyers for growth opportunities.
View ArticleAustralian FSI Firms Have Responded Well To The Pandemic, But Their CX Is...
The 2020 Australia Banking and Superannuation Customer Experience Index results are live now! COVID-19 stress-tested the robustness of Australian banks and supers’ governance structures and crisis...
View ArticleEmployee mental health must be front and center for every employer
Mental health has become the focus of the discussion when it comes to employee benefits. As an organization, whether you have remained open, or are planning for “return to work” in an office setting,...
View Article5G Is Here … Kind Of
5G is quickly coming to the forefront of consumer consciousness in the United States. The US-based wireless carriers are running commercials. Samsung has had its devices in the market since 2019, with...
View ArticleTwenty Technologies Underpin Application Security
When I was working at @stake in the early 2000s, most of my client engagements were in application security. I did a number of code reviews that actually involved people handing me stacks of paper to...
View ArticleForecasting in Uncertainty: Small Business And State And Local Governments...
When President Trump broke off negotiations with Congressional Democrats on a new economic stabilization package on Tuesday, October 6, the already high risk of a deeper economic recession shot up —...
View ArticleThe Industrialization Of Intelligence Will Drive The Autonomous Enterprise
Today, on the back of already accelerating technology-fueled disruption, the COVID-19 pandemic has propelled us into the future faster than expected. We now stand on the cusp of a new era of...
View Article“Would You Buy A Car Without Knowing How To Drive?” And Other Sales...
If 2020 has taught us anything, it’s that change is exceptionally hard for many people. The best sales enablement teams excel at change management.
View ArticleIBM Spins Off Its Managed Infrastructure Services Business
On Thursday, October 8, 2020, IBM announced its plans to spin off its managed infrastructure services business into a new public company. Earlier in the year, new CEO Arvind Krishna announced layoffs...
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