Must Employees Keep Enduring Bad UX?
There’s a school of thought that believes employees enjoy mastering complex processes and convoluted interaction design. It’s like the digital equivalent of a hard day’s work chopping down trees or...
View ArticleRPA 成功的十大黄金法则 (Part 3)
机器人流程自动化（RPA）促进了企业的自动化。但是，并非每个企业都能成功地实现稳定的、规模化的自动化。RPA也带来了一些隐患和陷阱。本报告帮助应用程序开发和交付（AD&D）专业人员确定RPA的重要考量因素，并提出10条成功的“黄金法则”。点击阅读更多。
View ArticleThe Decade Of The Channel Ecosystem Accelerates With Massive Software...
A couple of years ago, I made the prediction that we were entering the third stage of sales and marketing — the decade of the channel ecosystem. With over 75% of world trade flowing indirectly, I...
View ArticleHoliday 2020 Kicks Off
It’s Amazon Prime Day and Big Billion Days week — a fitting time to kick off Holiday 2020 and Forrester’s annual holiday prep blog series. In the coming weeks, watch for Forrester analyst expert...
View ArticleHandling Complication And Complexity In Marketing Measurement
How to quantify the full value delivered by a B2B marketing organization is a problem that continues to inspire and frustrate in equal measure, even though technology has enabled tracking and reporting...
View ArticleCMOs: Understand The Ebb And Flow Of US Consumer Energy Through 2020
“Change is constant” is an adage that haunts 2020, and consumer emotions are fluctuating with every shock to the consumer’s world. Forrester’s Consumer Energy Index reveals that the COVID-19 pandemic...
View ArticleDetermine Your Pandemic Mode In Order To Plot Your Path To Recovery
The best actions you can take right now as a business leader for your company depend on the mode your firm is in in the current recession. The new report Assess Your Recovery Potential that I just...
View ArticlePredictions 2021: Asia Pacific Will Lead The World Out Of COVID-19
Forrester analysts from across the Asia Pacific region provide insights on what to expect in the year 2021.
View ArticleEurope Predictions 2021: With Volatility Comes Opportunity
European organizations can expect consumer contradictions, regulatory upheaval, and more cross-border remote work.
View ArticleEurope Predictions 2021: Digital Acceleration In Financial Services
2020 has been a challenging year for financial services. First, COVID-19 hit insurers with business interruption and travel insurance claims. Then, banks’ profits took a hit as banks set aside billions...
View ArticleEurope Predictions 2021: Manufacturers Will Accelerate Their Digital...
In 2021, European manufacturers will leverage emerging technology to accelerate the digital transformation efforts.
View ArticleEurope Predictions 2021: Digital Leaders Widen The Customer Experience...
In 2020, for the first time in more than five years, we saw two financial services companies achieve an “Excellent” score in our Customer Experience Index (CX Index™), which measures how successfully a...
View ArticleEurope Predictions 2021: Disruption And Opportunity For Technology Leaders
Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in...
View ArticleEurope Predictions 2021: Marketers Must Craft Experiences To Retain...
Every autumn, Forrester looks ahead to predict the major consumer, business, and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented...
View ArticlePredictions 2021: Strong CMOs Will Own Their Companies’ Regrowth
In 2021, we expect to see an obvious separation of CMOs who are leaders -- those who recognize that 2020 launched a new chapter for the way commerce works, from CMOs who are outdated -- those content...
View ArticlePredictions 2021: Technology And Customer Obsession Help Firms Emerge From...
It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help...
View ArticleThe Smaller, Smarter Future Of Agencies
The future of the “agency” is being shaped by technology. The belief that artificial intelligence and machines will displace human labor is pervasive across many industries. For agencies, embracing...
View ArticlePredictions 2021: Winning CIOs Get Future Fit
In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.
View ArticleThe Promise (And Perils) Of Customer-Focused Government Technology...
Technology transformation is a fundamental lever to change the working of government overall.
View ArticlePredictions 2021: Divided Consumers Will Wrestle With Escalating Individual,...
Escalating tensions will influence consumer behavior in 2021 as we move beyond crisis mode and see the new patterns forged from the current crisis. Read our consumer predictions for 2021.
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