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Sales Leaders: Four Ways To Set An Achievable Number For 2021

Sales leaders should set themselves and their teams up for a successful 2021 by negotiating a realistic and achievable annual quota.

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Best Practices For Tech Transformation In Government

Technology transformation is a fundamental pillar for reforming the overall workings of government.

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Praktische Tipps für Innovatoren: Welche Ideen sollte ich priorisieren und...

Häufig fragen mich Innovatoren, wie sie am besten Ideen priorisieren können. Hier sind vier praktische Tips, die Sie für Ihre Entscheidung nutzen können: Wählen Sie Ideen, mit denen sich ein echtes...

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Why Is Europe’s Automation Adoption Different From The Rest Of The World?

Automation benefits, such as efficiency and productivity gains and improved customer and employee experience at lower cost, are globally valid and understood. But there are significant differences in...

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How To Create A Sales Plan While Dodging The Curveballs The World Keeps Throwing

The COVID-19 pandemic and other major occurrences of 2020 have made this year unlike any other. Sales leaders must consider three key priorities to create a viable plan for 2021.

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The Alliances Between Public Cloud And EHR Providers Will Totally Upend Your...

Microsoft announced a new strategic alliance with Epic Systems that will bring providers using Epic an integrated Teams experience within their electronic health record (EHR) clinical workflows. In a...

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Why Marketing Should Build Better Buyer Enablement Content

B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group

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Forecasting In Uncertainty: Too Soon To Declare The Worst Is Over In The US...

Remember the old Road Runner cartoons where Wile E. Coyote runs over a cliff chasing the Road Runner then hangs in midair for a couple of seconds before plummeting? Right now, the tech market reminds...

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Real-Time, Contactless Feedback During The Pandemic

FeedbackNow by Forrester has launched new contactless feedback solutions so companies can measure and adjust their customer experiences in real-time throughout the pandemic.

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Sales Operations Leaders: Set Realistic Sales Goals For 2021

The uncertainty around the length and extent of COVID-19 makes the expected impact for 2021 unclear. One of the most important things you can do as a revenue or sales operations leader is ensure that...

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Dialogue In Demand: Enabling Buyers Through Conversational Interactions

Connecting conversational interactions across channels helps organizations deliver frictionless engagement and experiences with value to the buyer.

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US Federal CX Eked Out A New High But Still Trails The Private Sector

Our US Federal Customer Experience Index (CX Index™), 2020, is now live! The report is packed full of great details about the quality of the US federal CX, its impact on agencies’ mission performance,...

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Nintex’s Acquisition Of K2 Signals Growth And Change For The DPA Market

This morning, digital process automation (DPA) vendor Nintex announced the acquisition of bitter cross-town rival K2 Software. OK, let’s be honest: They were never bitter rivals. More like sibling...

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New Research: Emerging Use Cases And Risks For Biometrics

Biometric authentication is a powerful technology with many compelling use cases but is not without controversy and distinct risks. What are users’ privacy rights in how biometric information is...

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Building A Sales Enablement Team: Know The What, When, And Why, But Focus On...

You can ask 10 different sales enablement professionals how they define their function and hear at least that many definitions of what sales enablement is, does, or is responsible for.

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How To Build A Sustainable, Future-Proof Agile Delivery Organization

After completing my computer science degree, I started working with Olivetti back in the ’80s. That was 20 years after the glorious Ing. C. Olivetti invented the world’s first personal computer (which...

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Adoption May Be a Luxury, But Respect Is Essential

Many sales leaders employ, tolerate, and enable high-maintenance sellers, because such reps yield a final product we value. But is this sustainable?

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With Data Sharing, The Whole Is Greater Than The Sum Of Its Parts

Data brokers, platforms, and commercialization efforts are helping organizations share data more easily. Learn more about this at the upcoming Data Strategy & Insights live virtual event.

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Predicting Six More Weeks Of Winter For B2B CMOs

B2B marketing leaders are experiencing their own version of Groundhog Day when planning their budgets. They need better planning information and better insights to avoid the tragic cycle of repeating...

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Pandemic CX: How Indian Brands Performed In 2020

If you follow cricket and the ongoing Indian Premier League, you know one thing for certain: In any given game, a team’s past performance is no indicator of future results. No team and no player can...

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