Microsoft Launches SharePoint Syntex To Automate Content Categorization And...
Today, Microsoft announced the general availability of Microsoft SharePoint Syntex as of October 1, 2020. This is the first packaged product to come out of the code-name Project Cortex initiative first...
View ArticleThe Organizational Obstacles Of In-Housing Media
Ever since the release of the Association of National Advertisers’ K2 Report on media transparency, marketers and firms have looked for better mechanisms to control their media. For ambitious...
View ArticleMerchant Payment Providers: Key Takeaways From The Forrester Wave™ (Q3 2020)
For our latest evaluation in the merchant payment provider space, Forrester identified 10 leading vendors and spent the last four months analyzing their offerings via a combination of briefings, demos,...
View ArticleWelcome To The Year Of The Customer Marketer
One major trend we see is an amped-up focus on retention — keeping customers and ensuring they achieve value.
View ArticleLead-Based Measurement Is Older Than The Smartphone: It’s Time To Update How...
Setting up buying groups to operationalize the Demand Unit Waterfall™ is easier than you think, and you probably already have the systems you need.
View ArticleConsumer Energy Fizzles To A New Low As Consumers Approach Q4
If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange. We do this by...
View ArticleInnovators‘ 101: Which Ideas To Realize And Why
Frequently, innovators are asking me which ideas to prioritize and why. Here are some early steps you can take to ensure success in your innovation endeavors: First, focus on ideas that can solve a...
View ArticleOur Newest Round Of ZTX Evaluations Is Out
Today, we published our newest round of evaluations for the Zero Trust eXtended (ZTX) ecosystem, “The Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q3 2020.” When we embarked on...
View ArticleApply Six Reporting Dimensions to Show More Account-Based Marketing Value
Does your account-based marketing (ABM) dashboard include these six critical reporting dimensions? Forrester analyst John Arnold shares the key elements of compelling ABM performance stories.
View ArticleAdd A New Payment Option To Drive E-Commerce: A Business Case
Discover some of the common benefit and cost factors that e-commerce merchants can use to build a business case for adding a new payment type.
View ArticleThe Show Must Go On For Portfolio Marketers In 2021
Portfolio marketers today are being asked to lead. They must help their organizations find the new opportunities, identify the trends that can give their organizations lasting success, and ensure that...
View ArticleRotten Phish Spoils Employee Experience
When our colleagues Claire and Brian wrote their “Point/Counterpoint: The Ethics Of COVID-19 Phishing” blog in March, it turns out they were inadvertently predicting an event that took place this week...
View Article改善客户体验的五个步骤 – 第二篇
公司依靠员工提供高质量的客户体验（CX）；员工依赖于公司所提供的工具和制定的流程帮助他们更有效地为客户服务。这篇报告分析了CX专业人士如何制定相应的一套流程，赋能员工，帮助他们提供符合公司预期的客户体验。上一篇我们讨论了改善CX的难点，这一篇我们将从总览的角度展示CX赋能计划的五个步骤。
View ArticleRPA 成功的十大黄金法则 (Part 2)
机器人流程自动化（RPA）促进了企业的自动化。但是，并非每个企业都能成功地实现稳定的、规模化的自动化。RPA也带来了一些隐患和陷阱。本报告帮助应用程序开发和交付（AD&D）专业人员确定RPA的重要考量因素，并提出10条成功的“黄金法则”。本篇为系列文章 Part 2，第一部分请见 Part 1 规则2：构建务实的RPA业务用例...
View ArticleFive Questions To Ask Before Changing Sales Methodologies
Sales methodology is a topic that evokes a wide range of comprehension among sales professionals, largely depending on their personal history with the methodologies their previous employers used.
View ArticleProduct Management Leadership For This New Era
This post outlines three key ways product leaders can use customer input and feedback to drive growth in the coming year.
View ArticleDrive Your Digital Business With Data — The Data Strategy Track At...
The great thing about digital businesses is that there’s a data trail of breadcrumbs for everything you, your customers, and your partners do. The tough thing about digital businesses is that actually...
View ArticleWe Do Diligence: Making The MSSP Forrester Wave™ Evaluations
Security and risk pros rely on Forrester Wave™ evaluations to guide them through their purchase journey, help them understand what is and isn’t important, and help them avoid the pitfalls when...
View ArticleWhy Wait? The Future Of Data Is Now
Over the last 10 years, we’ve watched big data, cloud, advanced analytics, and now AI and machine learning drive increased data platform investment. Yet there wasn’t any real change from traditional...
View ArticleQuoting Is About More Than Just Efficiency — It’s Also A Key Sales Driver
Forrester SiriusDecisions Summit EMEA is almost here! Don’t miss Seth Marrs and Anne Slough’s presentation “Dynamic Guided Selling: Sales Technology That Actually Works for Sales Reps” and learn how to...
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