Streaming Apps: Stop Warring, Start Wooing
Many pundits and news outlets have declared the onset of “streaming wars”, as all the major traditional media companies have launched robust streaming products this year. The success of these battles...
View ArticleThe Future Of Consumer Buying Will Drive The Reinvention Of Your Business
Forrester recently explored changes in how consumers buy products and services. The relationship between consumers and businesses is undergoing a multifaceted transformation based on four factors: the...
View ArticleInclusion And Diversity Research: Five Surprising Things We Learned
This week, we released a report on the state of the practice of DEI: diversity, equity, and inclusion (see “The Business Of Belonging: How Equity For Employees Drives Equity For Your Brand“). In the...
View ArticlePlanning Assumptions 2021: Seizing Opportunity Amid Disruption
Amid unprecedented uncertainty lies vast opportunity for B2B leaders. Monica Behncke, Vice President, SiriusDecisions Research, explains in her introduction to Forrester’s SiriusDecisions 2021 Planning...
View ArticleCOVID-19 Stokes The Chatbot Hype In Financial Services
COVID-19 and its associated containment measures are accelerating digital transformation and automation in financial services. Customer service has been under enormous pressure, and financial services...
View ArticleAttend Forrester’s Upcoming Event For Brand Manufacturers On September 29–30
One of the biggest transformations in retail that Forrester highlighted in its recent B2C buying research stream is the growth of brand manufacturers in commerce and the corresponding tension with...
View ArticleIs It 2021 Yet? Five Things B2B CMOs Must Do To Prepare For The Year Ahead
In this environment, successful B2B CMOs must be agents of change within marketing and across the revenue engine by introducing well-established proven best-practice processes that can be adjusted...
View ArticleIs Your Sales Organization Ready to Become a “Hunk” and Emerge Its Fittest Self?
Looking ahead to 2021, sales leaders mush shift from adapting to the “new normal” to proactively planning for the recovery and their “next normal.”
View ArticleThe 2020 Forrester And InfoWorld EA Awards Contest Winners Focus On Business...
In the Forrester/InfoWorld Enterprise Architecture (EA) Awards competition, we look for the most dramatic stories of EA’s strategic leadership and concrete business impact. The winners of the 2020...
View ArticleWhat We Talk About When We Talk About Insights
What exactly is an "insight"? Analyst Brandon Purcell previews Forrester's new Periodic Table of Insights which will be unveiled at the upcoming Data Strategy & Insights live virtual event.
View ArticleBI Is Dead; Long Live BI
Enterprise BI is not dead, It's alive and thriving. But there are changes ahead. Learn about five of them here.
View ArticleNavigating A New Wilderness: Five Steps Marketing Operations Must Take To...
B2B organizations are depending on marketing operations to lead them out of the crises of 2020. Here are five steps marketing operations leaders must take in 2021 to drive their organization’s success.
View ArticleRoles and Responsibilities for Product Management and Portfolio Marketing:...
“Who should be responsible for competitive analysis?” “Who should own go-to-market strategy?” “Who creates user personas?” These questions aren’t surprising, given that one of the most common topics we...
View ArticleThe Future Of Buying Is Using
The shift toward consumers expecting and rewarding experimentation is motivating companies to focus on product as their engine of growth.
View ArticleThe Disruptive And Problem-Solving Potential Of Emerging Technologies In CPG,...
Emerging technology is always changing, so we wanted to understand the impact on different industries. In this audio series, we speak with our analyst colleagues Jeff Becker, George Lawrie, and Arielle...
View ArticleThree Business Scenarios Insurers Can Use To Navigate The COVID-19 Storm
The development of a vaccine will mark the beginning of the recovery from the COVID-19 pandemic. The associated economic rebound may not have a clear marker. For insurers, the long-lasting effects of...
View ArticleTime to Shift! The Top Priorities For Emerging-Company Marketing Leaders
For emerging-company marketers, too much of a good thing can be just as difficult to deal with as too little. Focusing all components of the revenue engine on the primary growth strategy with shared...
View ArticleInMoment Addresses Head On What Continues To Plague CX Programs
This morning, customer feedback management (CFM) vendor InMoment announced an array of new product and service offerings focused on improving experiences, not just measuring and reporting on them. The...
View ArticlePreparing For The Future: The 2020s Will Demand More From Your Tech
If ever there was a decade that announced itself so defiantly in the first year, it’s the 2020s. With so much change and volatility already, 2020 has proven this decade will be dramatically different...
View ArticleA Faster Pace of Innovation Demands More Agile Ways to Bring Products to Market
Learn how organizations can become more strategic, aligned and agile when bringing offerings to market with the new version of the PMM Model.
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