Key Technologies All Brands Need To Build Their D2C And B2B2C Business
All brands must rapidly upgrade legacy technology systems and processes. And that is regardless of whether or not they sell directly to customers! Brands are facing an onslaught of greater demands...
View ArticleCOVID-19 Tests Wealth Management Firms In Three Critical Areas
COVID-19 uncertainty is causing massive swings in the stock market, showing the importance of three critical areas for wealth management firms: the performance of robo-advisor platforms; communication...
View ArticlePut Your Customer First When Building Your Pandemic-Proof Marketing Strategy
The COVID-19 pandemic is having detrimental effects on businesses and economies around the world. State governments are ordering nonessential businesses to close. Bars and restaurants are limiting...
View ArticleHunting Through Abstraction: The Next Evolution Of Threat Detection
Following the publication of the latest Forrester Wave™ evaluation on enterprise detection and response (EDR), I published a blog with the demo script that was used in the evaluation to enable further...
View ArticleMultilayer Maps Can Guide COVID-19 Public Health Strategy
Multilayer maps communicate powerfully in ways that statistics and data alone cannot. Seeing where a thing is happening brings the context of our physical reality into the picture. So what can a...
View ArticleConsumer Reaction To COVID-19 Varies By Age, Income, And Location
New Forrester survey data reveals that looking at US consumers through the lens of age, income, and location explains stark attitudinal and behavioral differences.
View ArticleThe Updated China Tech Market Forecast In Light Of COVID-19
Principal Analyst Charlie Dai provides several forecast scenarios for the technology market in China in the wake of COVID-19.
View ArticleCustomers Are Staying Home — So Prioritize Digital UX
Your customers are stuck at home so it’s suddenly more important than ever to get digital experiences right. Redirect funds to 1) scale up your design team, 2) hire outside help where needed, 3)...
View ArticleFuture Of Retail 2020: Retailers Will Create Bold Employee Experiences
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail”...
View ArticleMend The Gap Between B2B Buyers And Sellers With Us At Summit NA
A lot has changed in the past few weeks, but what hasn’t changed is the high-quality and innovative research we’re bringing you at Summit NA this year. Being a Forrester|SiriusDecisions analyst is...
View ArticleFour Phases Of The Coronavirus Pandemic
The coronavirus pandemic will play out over four phases in the US: 1) Infection; 2) Social Distancing; 3) Management; and 4) Eradication.
View ArticleMaster Privacy Management To Deliver Business Outcomes Alongside Compliance
Let’s state the obvious: No one wants a fine. But if you look at privacy management solely by this lens, you are missing the big picture. The days when privacy management was purely about mitigating...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Learn From Charter’s Mistake: COVID-19 Is A Meaningful Moment For Employees Two weeks ago, news outlets reported that Charter CEO Tom Rutledge sent a memo to employees reiterating that despite the...
View ArticleFind Your “Value For Customer” Sweet Spot With Our New Exercise
Value for customer is a customer’s perception of what they get versus what they give up when doing business with a firm. Four dimensions make up the overall value a customer perceives: 1) functional;...
View ArticleHow Retail Omnichannel Commerce Stands In 2020
Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use. Retailers must ensure the continuity of information and resources...
View ArticleWhat The CEO Of Every CPG Brand Needs To Do Tomorrow
The single biggest transformation in the retail industry in the last decade has been the emergence of third-party marketplaces (often online bazaars subject to few restrictions) where sellers and...
View ArticleFuture Of Retail 2020: Retailers Test Consumer-Facing And Operational IoT...
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail”...
View ArticleTake A Look Into The Future Of B2B Buying With Us At Summit 2020
Join us to explore the factors driving profound changes in the behavior of modern buyers and their overall expectations for their relationships with organizations.
View ArticleMeet John Bratincevic, Forrester’s Newest AD&D Analyst
As a new analyst on Forrester’s application development research team, allow me to introduce myself. Let’s start with what is probably your most pressing question — how to pronounce my surname: “I’m...
View ArticleConducting Customer Research Remotely: Tips, Tricks, And Resources
Conducting Research Remotely Has Benefits The shift to working remotely in response to the current pandemic means many organizations are having to rethink their approach to understanding customers....
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