WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling
The idea of online marketplaces is not new. Especially on the consumer front. Yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales...
View ArticleBake Your Values Into Your Design System — Takeaways From Clarity 2019
Having a design system is now table stakes for companies that want to scale design, drive a consistent, seamless customer experience, manage design debt and technical debt, and free up designer time to...
View ArticleLe Tote Buys Lord + Taylor — A Most Peculiar Way To Buy Growth
The strangest retail news of the summer has been Le Tote’s “purchase” of the storied (but tired) department store Lord + Taylor. The acquisition bucks the trend of offline brands buying digitally...
View ArticleThe Power Of “Now” CX
The value of real-time CX: differentiation, growth, and better retention. Learn more about the next frontier of CX and why Forrester developed FeedbackNow 2.0.
View ArticleThe $5 Billion Funding Frenzy: There’s Never Been A Better Time To Rethink...
Estimates of venture capital funding for HR technology point to record levels of more than $5 billion in 2019. Some of the recent activity in talent acquisition includes: Entelo acquired ConveyIQ along...
View ArticleMeet Your Newest B2C Martech Analyst
Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you! I’m Steph, the newest member of Forrester’s B2C martech research team....
View ArticleThe Forrester Wave™: ECM Content Platforms, Q3 2019
Forrester is excited to announce the recent publication of “The Forrester Wave™: ECM Content Platforms, Q3 2019” report. Watch the video below to learn how this refresh of two classic Forrester Wave...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Le Tote Buys Lord + Taylor — A Most Peculiar Way To Buy Growth Fashion subscription company Le Tote agreed to acquire the storied (if tired) department store Lord + Taylor. We have several questions....
View ArticleAre You Ready For AI And Automation?
The future of work is a constellation of innovations that address new or accelerating challenges for companies that aim to be customer-obsessed. High on the list of those innovations are what we can...
View ArticleHow To Incorporate AI Into Your 2020 Healthcare Strategy
With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows that more than half of healthcare purchase influencers are...
View ArticleJump From Burning Platform To CX Transformation
In academia, we called it “publish or perish.” In marketing, we called it #StayRelevant. And in business, it’s the “burning platform.” It’s the idea that people’s behavior is changing and competitors...
View ArticleApple: The First Hope-Based Company
It was a good day for Apple. Today’s Apple announcements largely consisted of modest, incremental improvements to its established line of products. But it also signaled Apple’s intention to take a...
View ArticleCameras And Displays Sell Phones; Services Create Sticky Customers
Apple held its annual fall product event in Cupertino, CA this morning. Apple continued to put forth exciting products AND services that will differentiate it from its obvious competition.
View ArticleHot Or Hype? What Are The Insurance Tech Investments That Will Drive Business...
Insurers are transforming their organizations with digital technologies. Drivers ranging from startup incubators and changing customer behavior to new risks and a potential recession are all...
View ArticleHow And What Insurance US Small Businesses Buy Is Changing
As insurers look at the end of the industry’s big cash cow — private-passenger auto insurance — many have amped up their small business lines. Big tech, telcos, and insurtechs are also breathing down...
View ArticleModernizing Core Applications With Cloud
Core software systems manage financial, customer, inventory, etc. and automate business processes like billing and merchandising. Most of these are too inflexible, outdated, and chaotic to give...
View ArticleThe Insights Beat: Plan For New Data And Analytics Supplies
Summer’s lease hath all too short a date. It always seems to pass by in the blink of an eye, and this year was no exception. Though I am excited for cooler temperatures and the prismatic colors of New...
View ArticleTV Is Dead! Long Live TV! (A Forrester New Wave™ On Cross-Channel Video Ad...
It’s become de rigueur for digital types to claim that traditional TV advertising is fast becoming obsolete. And they’re not entirely wrong. But they’re also not entirely right. Long and short, it’s...
View ArticleIt’s Time To Fight For Consumer Hope
“Digital platform” is a term I first proposed more than a decade ago to describe a new breed of company that was about to dominate in our economic and social discussions. The term never caught on, sad...
View ArticleA Recession Looms — How Will You Keep Experience In Focus?
In this short video, I ask a simple question with no simple answer: How can customer service organizations avoid wild swings between a focus on experience and a focus on efficiency if macroeconomic...
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