Building Connected Experiences Starts with IoT’s 3 Core Business Scenarios
Clients often ask us – how does IoT or smart home technology affect my market and company? Arielle, Annalise and I worked with a health insurer who asked us that question. That client work led to a new...
View ArticleSalesforce buys Tableau to actualize data-driven engagement
Salesforce announced today its’ intent to acquire Tableau Software. This move adds a robust data visualization and insights solution to their customer engagement portfolio. Unlike other acquisitions,...
View ArticleForrester’s Take On Salesforce’s Acquisition Of Tableau: What It Means For...
Salesforce’s acquisition of Tableau is no big surprise. Despite the massive price tag, it fits perfectly with the SaaS giant’s ambition to be come an insights-rich platform for all things customer....
View ArticleThe US Customer Experience Index, 2019: Some Small Gains, Widespread...
Forrester's US CX Index 2019 results reveal that the overall quality of the US customer experience rose by an anemic 0.4 points, to 70.2.
View ArticleTwo Big Answers Emerged From The US CX Index For 2019
The winners in customer experience management were able to master the ecosystem game, combining physical and digital touchpoints seamlessly.
View ArticleThe Security Snapshot: Summer Is Here, And Risks Are Heating Up
June is here, which means the start of beach days, barbecues, the longest day, and the beginning of summer! Not only is the weather getting warmer, but business and technology risks are also heating...
View ArticlePEAK Humans Can Flourish In Our Transformation-Filled Future Of Work
Academics to consultants are prognosticating on the future of work, picking winners and losers, often to the detriment of employees. Forrester’s data shows job losses will reach 29% by 2030, and the...
View ArticleBanking Is Up For Grabs In Singapore
Following in Hong Kong’s footsteps, Singapore’s regulator – Monetary Authority of Singapore (MAS) – has confirmed that it is currently studying the possibility of issuing digital-only banking licenses...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
FTD Bankruptcy A Lesson For Long-Standing Brands: Don’t Rest On Your Laurels Century-old floral stalwart FTD filed for Chapter 11 sent shivers through C-suites of venerable brands everywhere. In a...
View ArticleSecurity So Simple A 10 Year Old Can Do It.
It’s the summer time and my daughters are home from school. During the day this means it’s a constant struggle between them arguing about who is doing what, or listening to them laugh at YouTube...
View ArticleThe Insights Beat: Save Your Data Strategy From A Nosedive
(Jeremy Vale and Paolo Santamaria contributed to this post.) This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and...
View ArticleLittle Coordination, Even Less Hunting: External Data Remains Safe In The Wild
A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data...
View ArticleA New Rhythm In HCM
Maybe I’ve been in the software world for too long. Or maybe I’m a product of my earlier years. You might remember the old Russian proverb, “Doveryai, no proveryai,” which President Reagan made famous...
View ArticleThe Rise Of The Agile Employee
Digital leaders tell us that they often struggle to find the right people with the right skills, and competition for elite talent is fierce. As their firms become more advanced in their digital...
View ArticleThe Forrester Wave™: Data Management Platforms, Q2 2019
I’m excited to share that our evaluation of data management platforms — “The Forrester Wave™: Data Management Platforms, Q2 2019” — is now live. In our 34-criterion evaluation, we identified the top...
View ArticleWhat CX Should Mean For Government Leaders
To succeed in today’s federal government, leaders need to view the world by how their decisions impact the experience of the people and organizations they touch daily. These are your employees, your...
View ArticleGlobal Warming For Iceberg Metaphors
The Dark Web Is Nothing Fancy; It’s Really Just A Different Series Of Protocols Commonly when surfing the web, Transport Layer Security (TLS) is the cryptographic protocol that provides confidentiality...
View ArticleHealthcare Organizations Are Future-Proofing Strategy And Operations With Cloud
Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems. A recent survey revealed that 76 percent of HCOs...
View ArticleSupercharge Your Employee Experience With Video
Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly. But with subpar technology solutions and little...
View ArticleDun & Bradstreet Moves Up The Value Chain With Intent To Acquire Lattice Engines
Yesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines. Both of us have covered these companies from a number of different perspectives, and we agree that the move...
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