FTD Bankruptcy A Lesson For Long-Standing Brands: Don’t Rest On Your Laurels Century-old floral stalwart FTD filed for Chapter 11 sent shivers through C-suites of venerable brands everywhere. In a growing market, this pioneer should have dominated. It has long offered eCommerce and delivery, features competitive “DTC” upstarts now use to disrupt markets. But eCommerce alone […]
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