Attendee Journey Highs And Lows At MWC19 Barcelona
I just returned from MWC19 Barcelona, for which I was a judge of the GLOMO Awards. As a Forrester analyst whose research includes service design, I paid extra attention to the attendee journey. I’d...
View ArticleThe Forrester Wave™: Information Archiving Cloud Providers, Q1 2019
(Caleb Ewald contributed to this blog.) The archiving market may be mature, but it is far from stagnant. In recent years, there has been active consolidation among cloud archiving providers. Smaller...
View ArticleThink Privacy’s Just A Cost Center? Think Again.
Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create. In fact, many privacy budgets shrank in 2019, after firms were forced to spend...
View ArticleUncovering 2020 Digital Experience Priorities: It’s That (Survey) Time Of Year!
This week, we launched our annual panel survey on digital experience (DX) priorities, challenges, and strategies. If you’re a leader, decision maker, or influencer of your enterprise’s DX strategy,...
View ArticleWe Should Chat About WeChat And Why Facebook Wants In
For years, I’ve maintained that Mark Zuckerberg, CEO of Facebook, Inc., has had his eye on a singular goal: becoming the global version of China’s WeChat. WeChat is China’s most popular messaging app,...
View ArticleGoliath’s Challenge: DTC Startups Get Personal
In this battle between direct-to-consumer (DTC) startups — cast as the proverbial David — and their large, established brand opponents, victory is not about size or stature; it’s about skillful...
View ArticleData And Analytics Leaders, We Need You!
How do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. Today, half of the respondents in Forrester’s Business Technographics® survey data report...
View ArticleWithout Strong Governance, Facebook’s New Platform Vision Will Actually...
With this week’s announcement, it’s official: Facebook will automatically correlate and merge the personal data of users across its platforms. The announcement is not a surprise, but it will find...
View ArticleHealthcare Providers: Don’t Become The Next Blockbuster Video Story
Providers are under threat from new entrants and disruptors, from being pushed to take on more financial risk to facing potential closure due to poor financial performance or the inability to meet...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
There Is A Tech Talent Gap . . . No Wait, There Isn’t Tech talent continues to be one of the most common debates in the industry today. Conventional wisdom says that there is a critical imbalance in...
View Article“Alexa, Did Any Of My Clients Add Cash Last Week?”
Mobile technologies, artificial intelligence, and predictive analytics at firms such as Amazon, Netflix, and Pandora anticipate customer needs and improve customers’ daily lives. These firms are...
View ArticleAtoms Get Their Revenge At The Intelligent Edge
My colleagues J. P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come...
View ArticleThe Insights Beat: Future-Proof Your Insights Capability
Last month, our featured research focused on building the foundation of an insights-driven business. This month, it’s time to start renovating, quickly. While every house needs a strong foundation, you...
View ArticleThe Security Snapshot: Cybersecurity And Privacy In 2019 — Prepare For The...
Introducing our new monthly blog series, “The Security Snapshot,” which will curate and highlight key pieces of research from the security and risk (S&R) team. Last week at RSA Conference, vendors...
View ArticleChoose The Right Enterprise Architecture Management Tool Using Forrester’s...
Today’s enterprise architecture (EA) practices are relevant because they enable a firm’s customer-led and digital transformations. As more traditional EA use cases become commoditized, vendors that...
View ArticleInteroperability And The Empowered Consumer Set The Stage At HIMSS19
The largest healthcare event, the Healthcare Information and Management Systems Society’s (HIMSS) conference, highlights the key themes that will be most influential for the industry in the coming...
View ArticleVideo Blog: Forrester’s Asia Pacific Managed Security Services Wave...
CISOs in Asia Pacific must justify their spending and articulate the business value of often expensive investments in managed security to a largely non-security audience of executives. Currently, this...
View ArticleQualtrics X4 2019: What do Sir Richard Branson, Barack Obama, and Oprah...
I was at Qualtrics’ X4 Summit in Salt Lake City last week. The two-day event featured a heavy-hitting mainstage line-up including President Barack Obama, Sir Richard Branson, Ashton Kutcher, Adam...
View ArticleCreative Media Outshines The Technology
The excess of adtech and martech such as demand-side platforms (DSPs) and data management platforms (DMPs) gives marketers all the control and insights required to run efficient and effective media...
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