Product Management Spending Recommendations, 2023
Learn where to expand investment, where to hold back, and where to get creative with your product management strategy in 2023.
View ArticleAvoid These Hiring Pitfalls To Attract The Best Digital Talent
To deliver excellent digital experiences and products, you need a superior digital talent strategy. Discover common pitfalls and learn from Amazon’s approach.
View ArticleCCPA Penalties Are Here: Sephora Hit With $1.2 Million Fine
French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to...
View ArticleAmazon’s Success In Health Care Hinges On Patient Experience And Trust
Amazon's planned acquisition of One Medical presents a serious question surrounding patient data privacy.
View ArticleThe Quantum Physics Of Future-Ready B2B Content
Advances in AI, automation, and analytics paired with growing expectations from buyers will fundamentally change the way we think about content and how it’s used.
View ArticlePrioritize Effectiveness Over Efficiency To Succeed In Times Of Uncertainty
Explore what enterprises and tech leaders can do to pivot away from just focusing on operational efficiencies towards making the effectiveness around customer and employee experiences and enhanced...
View ArticleOh, How I Love Thee — Brand Preference Measurement Goes Deeper Than Awareness
Before launching programs to improve brand health, you need to understand the sentiments and associations of your brand in the market and where your brand stands in terms of preference.
View ArticleYou Say Tum-AY-Toe, I Say Tum-AH-Toe — What’s Your AIOps Perspective?
We all see and experience things through the lens of prior travels and encounters. This is no different from the path you choose to move forward with your AIOps implementations. An outcome of our Now...
View ArticleIt’s Not You, It’s Them: Build A Resilient Cybersecurity Career
Preparing for the worst means putting loyalty aside to build a plan with your goals and growth at the center. Learn how to get started.
View ArticleShow Me That Emerging Technology Magic
Get three key takeaways about leveraging emerging technology in this Technology & Innovation event preview.
View ArticleIn An Agile World, Who Needs B2B Marketing Planning?
With a fiercely competitive business landscape, organisations have pushed the gas pedal to raise their growth momentum. New technologies and tech disruptions are mandating newer ways of working....
View ArticleWill The UPI Credit Card Hookup Be A Game-Changer?
UPI is now India’s de facto method for online payments. The exponential increase in transaction value, from ₹3.8 million in July 2016 to ₹10.63 trillion in July 2022, reflects this. Indians love UPI —...
View ArticleGet AI Right With AI Service Providers
AI can deliver value, but getting it right is a challenge. We’ve seen AI deployed successfully, like the program that discovered 20,000 undeclared pools, and less successfully, like the...
View ArticleA Sneak Peek Into The Future Of Security Awareness And Training
Forrester’s Guide To Global SA&T Regulations And Standards Reveals An Impetus For A Better Future Twenty-five percent of security decision-makers tell us that their security awareness and training...
View ArticleDrive Profitable Growth And Deliver Value Through Digital
While APAC firms understand that digital is a business imperative, many struggle to measure digital’s impact. Forrester’s new service for digital business and strategy leaders in Asia Pacific can help.
View ArticleCustomer Data Platforms: Buy Or Build?
I’m not generally known for my prowess in DIY projects. When anything needs fixing or putting together, and certainly when constructing from scratch, I prefer to leave it to people who know what...
View ArticleComing Soon: Everything You Want To Know About Consumer Personalization
“Sometimes a personalized experience is nice, but when it is done too often, it loses the ‘special’ aspect. If the personalized experience involves a discount or rebate, then I definitely want to know...
View ArticlePower Your Digital Business With The Right Platforms And Partners
Digital business leaders can use these tips to evolve their evaluation, selection, and evolution practices for both platforms and partners. Plus, learn about a robust new body of research that will...
View ArticleLevel Up Your Loyalty Marketing With Zero-Party Data
Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data....
View ArticleBridge The Trust Gap Between AI And Impact
With most emerging technologies comes a period of confidence-building, but AI presents its own unique trust challenges. Learn how to start overcoming them.
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