What To Expect At Forrester’s B2B Summit EMEA 2022
This year’s agenda brings together forward-looking vision and actionable insights for B2B marketing and sales professionals.
View ArticleRight Insights, Right Time: What Is DataComs And Why Should You Care?
This week, Forrester published Data Communications Will Make Or Break Your Data Literacy Efforts. In this first research report on this topic, clients will discover how closing gaps in communication...
View ArticleThreat Hunting 101: A Human-Led Exercise
Here, we clear up some misconceptions about threat hunting and explain why it’s in the best interest of your team to start doing it.
View ArticleCompetition In The Global Cloud Market Intensifies, And Europe Is Very Much...
The competition in the global cloud computing market is heating up. Globally, the market is dominated by a handful of US cloud computing giants, along with a couple of Chinese companies and a plethora...
View ArticleChief Automation Officers Are The Answer … But What Is The Question?
Much of the current discourse around the role is marked by nonspecificity of purpose. Our new research uncovers some of the key considerations.
View ArticleSales Leadership, Assemble! At Forrester’s B2B Summit EMEA In London, October...
B2B organisations face a range of macroeconomic uncertainties as they head into the second half of 2022 that pose risk to growth and profitability objectives. While you may not have control over these...
View ArticleFeature Your Infrastructure Automation Offerings In A Forrester Research Report
Technology automation tools are not new, and firms have been using them for decades. The business impact of automation has grown exponentially, however. The industry has moved past the inflection point...
View ArticleA Federal Privacy Law? What Marketers Need To Know
Yesterday, the US House Committee on Energy and Commerce voted to pass the country’s first comprehensive privacy bill, the American Data Privacy and Protection Act. This is a milestone as the bill...
View ArticleUS Banking Customers Will Soon Demand These Features. Does Your Mobile App...
Customers’ digital banking expectations have shifted. We look at three features that are now key in customers' minds.
View ArticleThe Force Is With You — When Your Stakeholders Experience The Value They Expect
Don’t Let Your Stakeholders Frustrate You Tech leaders are often frustrated when they don’t get the budget they need or key stakeholders don’t support their strategy and goals. They believe that IT’s...
View ArticleThree Truths About Value For Customers (Hint: You Cannot “Deliver” It)
Is your organization starting to embrace the idea that value for customers matters? Great. But your organization cannot “deliver” it. No one can. That’s not how value works. Check out this 90-second...
View ArticlePerimeterX Keeps It HUMAN
In a stunner this morning, HUMAN announced that it would merge with bot management rival PerimeterX (keeping the HUMAN name for the combined company). While we have seen some web application firewall...
View ArticleAlphabet’s Profit Falls, But Advertisers Are Sticking With Search
Here, we break down three key takeaways from Alphabet’s Q2 2022 earnings release and call and what they mean for B2C marketers.
View ArticleMeet The New Analyst Covering OT Security: Brian Wrozek
What Topics Will You Be Covering At Forrester? I am very excited to be covering security and risk for operational technology (OT) environments, including the critical infrastructure and manufacturing...
View ArticleLearn To Evolve Your OCM Practices From Leading Service Providers
Forrester just published its inaugural OCM Landscape, an overview of 14 major OCM service providers and their top use cases for OCM.
View ArticleData Deprecation Déjà Vu: Google Delays The Cookiepocalypse (Again)
Regardless of when Google finally kills support for third-party cookies, if you’re not planning to manage these forces now, you’re already behind.
View ArticleFrom Question Mark To Exclamation Point: Takeaways From Spotify’s Q2 2022...
In Q2 2022, Spotify’s revenue, advertising, and monthly active users (MAUs) grew, defying fears that inflation and subscription fatigue would weaken demand. Spotify’s strong Q2 2022 performance...
View ArticlePersonal Advice On How To Earn Extra Points In Your Next Forrester Wave™
As I wind down the last few days of my Forrester career before I retire, I am very conscious of the fact that I am leaving behind two customer experience (CX) analysts who are in various phases of...
View ArticleUS Federal Government Continues Cybersecurity Leadership With New OMB Memo
The guidance in the new memorandum enables federal civilian agencies to properly assign cyber-initiative funding toward the most critical areas. Here, we take a closer look.
View ArticleCustomer Service Unplugged — Or Why Empathy Matters
When you strip a song down to its base, you end up with a simple acoustic version, free of overproduction or electronic distractions. The most striking example of this for me is Eric Clapton’s version...
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