Five Straightforward Steps To Identify A Strong Product Vision
When I ask clients, “Why do you continue to work with your security vendor?”, the answer I get most often is “I believe in its vision for the product.” A vendor’s product vision is its point of view on...
View ArticleA Booming Advertising Talent Market Illustrates The Belated Agency...
Advertising industry growth has not yet stalled, counter to the misguided headlines. Despite rising inflation, concern for recession, and agency and tech company layoffs, US advertising industry job...
View ArticleChoose Apple Lockdown Mode, Choose Security
Users get to make their own choices about security and privacy when using Apple devices, not carriers, application developers, or advertisers.
View ArticleThe Sales Leaders’ Guide To B2B Sales Strategy Amid Economic Downturns
Evidence from past economic downturns suggests that leaders who quickly assess and then decisively act will best position their company for success. But what are the critical assessments and actions...
View ArticleAnnouncing The Forrester Wave™: AI/ML Platforms, Q3 2022
Artificial intelligence applications are beginning to hit their stride, delivering end-to-end experiences for customers and employees that match or exceed human capacities. To help enterprises decide...
View ArticleBuilding The Elements Of Your B2B Marketing Plan
Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an...
View ArticleMedia Is The Flywheel For Integration And Growth
Are Integrated Agency Relationships The Way Of The Future? Many indicators point to “yes.” CMOs Want Integration Intrigued by the potential lift from integrated marketing solutions, CMOs are changing...
View ArticleGoogle Public Sector Is A Move To Amplify Industry-Specific Credentials
On June 28, Google unveiled plans for a new Public Sector subsidiary aimed at helping US public institutions, such as state, local, and educational institutions, drive digital transformations into the...
View ArticleEconomic Uncertainty: Here’s How Consumers Are Responding
The economic turmoil trailing in the wake of the COVID-19 pandemic is roiling. CMOs cannot simply dust off their recession playbooks from years past and expect to understand — let alone serve —...
View ArticleFor CPG Marketing Leaders, Customer Obsession Means Driving Category Growth
“The consumer is our boss.” This statement is at the core of a defining principal at my former employer, Mars, and the spirit of this idea is similarly at the core of many B2C companies’ operating...
View ArticleEurope Leads The Way In Re-Empowering The Consumer In The Digital Era
The European Union and European Parliament have adopted landmark legislation to overhaul the legislative environment for the digital market and services in Europe. The failure of extensive lobbying...
View ArticleIn Customer Success We Trust
Customer Success is a critical business function and plays an essential role in building trust with customers as a strategy for retention.
View ArticleIn-Car Subscriptions Must Align To Mobility Moments If They Are To Succeed
Instead of offering monthly or annual subscriptions to in-car features, align them to customer mobility moments in ways that address customer pain.
View ArticleWho’s Responsible For Cyber Insurance Policy Misrepresentations? It Depends.
On July 6, 2022, the Travelers Property Casualty Company of America (Travelers Insurance) filed a suit in an Illinois federal court against International Control Services, Inc. (ICS) asking for policy...
View ArticleWhy Netflix Chose Microsoft In Its Bid To Enter Advertising
The speculation has been swirling for months that Netflix was getting into the ad business. We’ve long seen this as necessary for Netflix and have been clear about the upside, so no big shock there....
View ArticlePrime Day 2022: How 115 Retailers And Brands Competed With Amazon This Year
Our analysis of retailer activity on Amazon Prime Day 2022 reviewed 115 brand and retailer websites, spanning numerous categories. Here are this year’s key findings.
View ArticleIs Your Data Culture Future Fit Or Foolish?
Learn how to create a scalable data culture in your organization in this sneak peek of our upcoming Technology & Innovation North America event.
View Article“You’re Dead To Me,” Said The Patient To Their Patient Portal
Precision Nudging is the future of patient communication and will help improve patient communication, engagement, and outcomes. Read this blog to understand what is precision nudging, what are the...
View ArticleDoes A TEI Have A Positive ROI For Companies? You Bet.
Our recent analysis underscored the benefits a Total Economic Impact Study can deliver to companies, particularly as economic uncertainty looms.
View ArticleAPAC Marketing Leaders: Are You Overwhelmed With Too Many Product Launches To...
While regional businesses continue to bring new products and offerings into the market to meet the growing demands of their audience, marketing leaders seek answers on how to streamline and prioritise...
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