Three Ideas To Make Your Messaging A Hit With Buyers
Enticing plot, captivating characters, and spellbinding world-building are all examples of what may come to mind when thinking about what we love most in a good television show. These elements are...
View ArticleLessons In B2B Growth Strategy That Are Literally Out Of This World
I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the space tech sector. On paper, this appeared to be quite a shift...
View ArticleDrive Profitable Growth And Deliver Value Through Digital
As the next era of digital unfolds, consumer expectations will continue to evolve, creating more demand than ever for high-quality, seamless digital experiences. In response, businesses need to...
View ArticleEmotional Quality Of Experiences: The 2022 CX Index Bright Spot
Recently Forrester released the US Customer Experience Index Rankings for 2022 and one prominent message was the fall of CX quality across industries (see Figure 1). However, it also revealed a bright...
View ArticlePicking An Agency To Maximize The Value Of Your First-Party Data
For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from...
View ArticleAnnual Planning Season Is Approaching — Make It As Productive As Possible
In an uncertain economic climate, having a sound marketing planning process is critical. In this first post of a three-part series, we introduce a methodical approach to B2B marketing planning.
View ArticleThe Three Key Inputs You Need For B2B Marketing Planning
For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.
View ArticleBuilding The Elements Of Your B2B Marketing Plan
Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an...
View ArticleB2B Firms: Adopt A Bespoke Approach When Collecting Feedback From Large,...
B2B firms work hard to build close relationships with their clients. Yet the way they collect feedback and measure CX can undermine those relationships.
View ArticleIntroducing Forrester’s Now Tech: Data Resilience Solutions Suites, Q2 2022
Data resilience solutions suites (DRSSes) can provide a holistic structure for a business’s data resilience and backup strategy. A DRSS can address some persistent threats such as cybersecurity...
View ArticleThe EU Strikes Again As A Global Leader In Mindful Media: Updated “Code Of...
The EU announced an updated Code of Practice on Disinformation, aimed at combating the online spread of disinformation via regulatory measures, including “demonetizing the dissemination of...
View ArticlePega Grapples With The Outcome Of The Appian Lawsuit
On May 9th, 2022, a jury awarded Appian more than $2 billion for misappropriation of trade secrets by Pegasystems (Pega). On May 10th, Pega responded to the decision with this 8K filing to the SEC. The...
View ArticleThe Customer Lifecycle Is The Design Muse To Accelerate Your Journey To...
Learn how the Forrester Customer Lifecycle Framework helps B2B and B2C business leaders — enterprisewide! — calibrate what are too often internally focused processes instead of the customer’s process...
View ArticleThe Interminable Wait: The NIST Post-Quantum Competition
While we wait to learn the winners, here's a bit of history.
View ArticleHealthcare Providers Must Embrace Precision Medicine Or Risk Losing A...
I recently joined Forrester as a healthcare analyst and have felt at home since my first day: I’ve spent my entire professional life working in the industries we serve, and I’ve listened to the rock...
View ArticleDevOps, Present And Future
DevOps 2030: People, Practices, And Platforms The verdict is in: DevOps isn’t just a trendy term or shiny new thing. It’s real, and it delivers real results. As a result, the loose set of operating...
View ArticlePut Your Computer Vision Models In “The Matrix” With Synthetic Data
As artificial intelligence charges forward on many fronts, computer vision continues to be one of, if not the most, critical method of connecting the real and digital worlds. Computer vision is now...
View ArticleBanks Must Stop Acting Ad Hoc If They Want To Earn And Keep Customers’ Trust
As custodians and lenders of money, banks cannot exist without their customers’ trust. But why do so few banks around the world actually track and measure it? We’ve examined how banks themselves look...
View ArticleEnterprises Are Modernizing In The Cloud And At The Edge — Build A Backup...
Enterprises are using cloud and cloud-native technologies to digitally transform their businesses to be more creative, adaptive, and resilient. As they have done so, however, traditional backup...
View ArticleCustomer Centricity And Personalization In Banking Need Product Externalization
Application architectures in banks cannot afford to treat product-centricity as a stepchild, but need to focus on it as much as on customer-centricity. Product externalization helps banks move in this...
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