Your Return-To-Office Strategy Depends Upon A Well-Defined Vaccination Policy
The future of work happens in a world of continuous change, with multiple shocks repeatedly challenging leaders to adapt. The pandemic is no exception: What leaders of US companies thought about...
View ArticleFive Findings From Forrester’s Review Of Six US Banks’ Mobile Sites
Each year, my colleague Andrew Hogan and I review mobile websites of top US banks to understand how effectively banks are meeting customers’ expectations, when it comes to finding, researching, and...
View ArticleFive Findings From Forrester’s Review Of Six Canadian Banks’ Mobile Sites
Each year, my colleague Andrew Hogan and I review mobile websites of top Canadian banks to understand how effectively banks are meeting customers’ expectations, specifically when it comes to finding,...
View ArticlePredictions 2022: Customer Insights Pros Must Act Decisively, Or They’ll Get...
A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate...
View ArticlePredictions 2022: 2022 Will Go Down As The Year Executives Were Forced To...
The turbulence that your employees survived has placed them in a different state of mind. They expect improved resources to enable their success at work; they may even want different outcomes for their...
View ArticlePut These Talks On Your S&R Forum Watchlist
Next week, the Forrester security and risk (S&R) team will host the Forrester Security & Risk Forum on November 9 and 10. This will be the first time I have ever attended a Forrester event, let...
View ArticleAssess Your Company’s DX Strategy With Forrester’s Emerging Technology Survey
Assess your company’s DX strategy with Forrester’s Emerging Technology Survey. And see what we learned from execs in our last iteration of this research.
View ArticleZendesk’s Momentive Acquisition Paves The Road For A Customer Service-CX Data...
Customer service is a key driver of customer experience (CX), but technology silos often stand in the way of effective collaboration across CX and customer-facing teams. The recent announcement by...
View ArticleTo Win Customer Loyalty, Make Customers Feel Valued, Appreciated, And Respected
Each year, we find that emotion has a bigger impact on customer loyalty than effectiveness or ease. This blog post discusses the emotions that have the biggest impact.
View ArticlePrévisions 2022 : Banques
Pour être compétitives dans un monde post-pandémique, les banques donneront la priorité à la technologie, aux talents et à la durabilité. Découvrez les tendances bancaires à l'horizon 2022.
View ArticlePrognosen 2022: Banken
Im Jahr 2022 werden Banken eine zukunftsfähige Technologiestrategie verfolgen und ihre Digitalisierung beschleunigen, um in einer postpandemischen Welt wettbewerbsfähig zu bleiben.
View ArticleForrester’s Security & Risk 2021 Preview: Secure What You Sell Goes Mainstream
Before I joined Forrester, my colleagues Jeff Pollard and Amy DeMartine initiated our product security research, leading to our first report on the topic, Secure What You Sell: CISOs Must Tackle...
View Article“Predictive” Marks A New Era In Customer Experience Management
Forrester has launched a new feature in its FeedbackNow platform that lets brands move into the predictive era of customer experience. Learn more here.
View ArticlePredictions 2022: Sustainability, Digital Divide Shape Edge, IoT, And Networking
In 2022, edge and IoT will power sustainability efforts while investment in smart technologies will surge. Learn more in our 2022 predictions.
View ArticleNFTs Are Having A Bromance With US Males
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with...
View ArticleFacebook Shuts Down Face Recognition System On Its Platform
On Tuesday, Facebook announced that it will shut down the facial recognition it uses in its platform. Going forward, Facebook users who have opted into facial recognition will no longer experience...
View ArticleA Prediction Comes True: Singapore Embraces Zero Trust
One of my favorite parts of our annual predictions process is reviewing the accuracy of Forrester’s predictions from the previous year. This is not simply navel gazing. Looking backwards actually makes...
View ArticlePredictions 2022: Smart Infrastructure Investments Accelerate In APAC
Investments in smart infrastructure will boom in 2022. Find out why in our 2022 predictions.
View ArticleWhat’s New In European Mobile Banking
Forrester reviewed the mobile apps of 13 European banking brands in June and July of 2021 for both functionality and user experience.
View ArticleS&R Forum 2021 Preview: What It Means To Go To Market On Trust
Forrester’s Security & Risk Forum is just days away, and I am really looking forward to it. The theme for this year’s event is “Grow Trust. Drive Business.” We chose this theme for good reason — we...
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