Why We Have A New Waterfall For 2021 (And Why You Should Care)
At next week's B2B Summit North America, Forrester will debut a brand new waterfall model. Get a preview now of the value it will bring to B2B organizations.
View ArticleForrester’s US Retail Recovery Heat Map, April 2021 — One Year Later
It has been one year since we began estimating how the retail economies of 30 major US metropolitan areas were recovering from COVID-19. By aggregating numerous metrics (across retail sales, local...
View ArticleKubernetes (K8s): From Orchestration War To Platform Showdown To OS Standard?
The once-hot Mesos open source project had a recent brush with oblivion. How did Kubernetes (K8s) win the orchestration war? And where did Mesos go wrong?
View ArticleXDR Defined: Giving Meaning To Extended Detection And Response
Conflicting definitions of extended detection and response (XDR) have plagued cybersecurity tech buyers. Read Forrester's unbiased explanation of what XDR is, its relationship to SIEM, and other common...
View ArticleKasten By Veeam Announces Kubernetes-Native Ransomware Protection
Disaster recovery and data resilience support for Kubernetes workloads has been a hot topic lately, with all the major backup and data resilience vendors scrambling to build more features into their...
View ArticleThe Future Of Apple’s (And Others’) App Store
Epic’s battle with Apple is coming to the courts in Oakland, California on May 3. The history of the battle (aka “Project Liberty”) is well documented in the news. You may be more familiar with Epic’s...
View ArticleSay Goodbye To The Pander-demic
Here's how to create empathetic content that’s actually useful 1) Target an audience 2) Select a goal 3) Forget about your product.
View ArticleOrder Management And Retail: A Love Story (Or: Key Findings From The 2021 OMS...
2020 was the year that every digital business fell in love with their order management system (OMS). With the pandemic exacerbating the need for diverse and effective fulfillment options, retailers and...
View Article中国引领全球区块链应用，实现数字化转型
区块链技术的发展以及新冠疫情所带来的冲击，使得企业进一步考虑优先将区块链作为数字化转型的手段。点击“阅读更多”了解中国如何引领全球区块链应用来实现数字化转型。
View ArticleReboot Your Marketing Strategy With Cross-Channel Campaign Management
Done right, CCCM delivers more than outbound campaigns. In this Forrester Wave™, we compare CCCM solutions from enterprise marketing software suite vendors.
View ArticleThe 100 Best Channel Podcasts Of 2021
Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse...
View ArticleWhy Sales Leaders Must Leverage A Systematic Approach To Earn, Retain, And...
Changing buyer preferences and remote work have forced sales organizations to rethink how and where they sell. An insights-driven, team-oriented approach is needed to succeed. Learn more at next week's...
View ArticleThird-Party Providers Want In On The Retail Media Boom
Retail Media Is Booming I’ve taken more questions on retail media in the past 12 months than any other digital marketing topic that I cover. And it shouldn’t be any surprise, as consumer purchasing and...
View ArticleTo Innovate Better, Choose Evidence-Based Innovation
Most companies know they need to innovate in their products, services, and customer experience (CX) but struggle to do it well. To find out what they’re doing to overcome that challenge, we surveyed...
View ArticleThe Four-Step B2B Formula For Achieving “Right Audience, Right Content, Right...
The concept of “right audience, right content, right place, right time” has been around the B2B world for ages. For many organizations, however, these four R’s are still more philosophy than reality....
View ArticleCX Leaders Have The Opportunity And The Responsibility To Drive Growth
What customer experience (CX) leaders care about and what CEOs care about don’t usually line up, and that’s a problem. It impacts budgets, staffing, and the overall clout of the CX function. As a...
View ArticleForr The Planet: Sustainability Interview Series — Akamai
Photo by Abhinav Sunil In my research pursuit of technology sustainability, I speak with many technology and business leaders around the world about their sustainability initiatives. Occasionally, I...
View ArticleOptimizing The Outside Sales/Inside Sales Mix
Inside sales and field sales activities and roles have blurred, as both sellers and buyers enabled with digital tools have confirmed the physical and virtual boundaries that separate “outside” and...
View ArticleIntroducing Forrester Decisions
Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer...
View ArticleAdobe “Catchy Content” Shows How Content Intelligence Powers Personalization
Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both...
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