What’s Your Sustainability Strategy?
Just over a year after the global pandemic began, Earth Day is upon us again. The reason this year feels different is because it is. Empowered consumers demand sustainability transformation, and a...
View ArticleFuture Fit Tech Leaders Must Make Sustainability A Top Priority
Earth Day 2021: A Small Change Makes A Big Difference Ahead of Earth Day 2021, I recently watched the excellent David Attenborough documentary “The Year Earth Changed.” The most encouraging message is...
View ArticleDegree Requirements Are Poisoning Your Cybersecurity Talent Pool
There’s no shortage of obstacles holding back folks from finding meaningful employment in the cybersecurity sector. Some of these obstacles are imposed by human resources policies and the software used...
View ArticleAI-Powered Supplier Value Management (SVM) Software Will Liberate And Empower...
Today, Forrester published a report on how “Modern Smart Applications Are Transforming Supplier Value Management” (available to Forrester clients). It explains why AI was relatively slow to reach the...
View ArticleBuilding A Private Bank For The Next Generation
Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital...
View ArticleGreen Leads To Green: Sustainability Pays
Photo by Abhinav Sunil Why is measuring the impact of your efforts important? Because if you can measure it, you can improve it. Especially if what you measure has profound consequences equally for...
View ArticleCreativity Catalyzes A Growth Mindset In Business
We often set apart the designation "creative" and reserve it for the exceptional few — a creative department, team, or leader. Yet creativity surrounds us in life and at work, if we can but recognize...
View ArticleCreativity Catalyzes A Growth Mindset In Business
We often set apart the designation "creative" and reserve it for the exceptional few — a creative department, team, or leader. Yet creativity surrounds us in life and at work, if we can but recognize...
View ArticleReaching A Verdict On Channel Marketing’s Return
The channel organization must have a strong interlock with the marketing operations team to ensure the measurement roadmap is focused on the right areas.
View Article“Winning” MITRE ATT&CK, Losing Sight Of Customers
We didn’t need to check the results of the MITRE ATT&CK Carbanak+FIN7 evaluation when they were released, since within minutes of being live, we already had an email from a vendor touting its MITRE...
View ArticleDie Zukunft der Arbeit liegt in der Veränderung der Führungskultur
Mitarbeiterengagement fördert positive Kundenerfahrungen Verkaufsversprechen verlagern sich zunehmend vom traditionellen Produktverkauf auf die Bereitstellung relevanter Dienstleistungen und...
View ArticleMake The Current Times The Best Of Times — Attend CX APAC
No doubt about it, the circumstances of the last year have brought about extreme and unexpected difficulties. But I expect, for many of us, they have also introduced some serendipitous delights that...
View ArticleEarth Day 2021
Over a billion people worldwide celebrate Earth Day. Does this include your customers? Watch my video blog on climate change as a systemic risk, and catch a sneak peek of some of our research on...
View ArticleFor Channel Partners, If It Makes Dollars, It Makes Sense: Using TEI To Build...
A Forrester channel TEI study highlights the economic metrics and the business advantages to choosing to work with that partner. These studies can explain and break down the economics and the outcomes...
View ArticleFrom Monolithic To Modular: Kicking Your Sales Content Engine Into High Gear
To deliver relevant experiences for each buying situation, B2B organizations need modular sales content. At B2B Summit, learn how high-performing organizations use sales content solutions to achieve this.
View ArticleCX Is A Critical Driver Of Emotional Loyalty
Emotion metrics can be a measure of a customer’s actual loyalty. But only when they're placed in a larger context of customer loyalty metrics. Read more.
View ArticleThe Perfect Multitouch Attribution Model Doesn’t Exist
If we can’t even build a car that can be all things to all people, why would we expect one model to be able to answer every tactic performance question? We work with clients to understand the specific...
View ArticleForrester’s B2B Summit Is Here — And With It Comes The Future Of B2B Sales
Learn what successful selling will require in our upcoming B2B Summit North America.
View ArticleThe Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021 —...
I’m excited to announce “The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021.” The timing couldn’t be better, because the world — marketing included — has changed dramatically in the 18...
View ArticleIBM Bets On Open Source To Hyperaccelerate HCI And Hybrid Cloud Adoption
Today, IBM announced its new IBM Spectrum Fusion product, first as a scale-out hardware product, but with a roadmap for a software defined storage (SDS) solution. This new product is billed as a...
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