Make COVID-19 The Supply Chain’s Final Cautionary Tale
Where does supply chain risk rank in the hierarchy of priorities in the grand scheme of a firm’s business strategy? If 2020 taught us anything, it was that we underestimate the pivotal role of supply...
View ArticleThe Next Industrial Revolution Must Celebrate The Worker
In the race for efficiency, modernity, and profit, we risk forgetting the needs, value, and importance of our human workforce.
View ArticleThe French Tech Ecosystem Is Booming, But …
In 2020, 620 French startups raised €5.4 billion. This is more than in Germany but still way less than the UK (1,136 firms raised €12.7bn, according to EY). Last year, fund raising was much more...
View ArticleMarketing Leaders, Tell Your Buyers The TEI Investment Story
Companies still rely on their B2B marketers to convince buyers their technology is worth the investment. So, what type of strong, persuasive content can marketers create that’ll enable sales teams to...
View ArticleMultilocal Firms Will Emerge
The COVID-19 crisis is exacerbating preexisting trends, leading to a technology “splinternet,” protectionism, and local regulation. “With the rise of US-Chinese tensions, we risk entering a siloed...
View ArticleGRC And IAM — Better Together
Struggling to define where GRC ends and IAM begins? Get a clear breakdown of how the two functions should work together in a broader risk management strategy.
View ArticleDid You Hear? Social Networks Want In On Audio
First the social networks conquered text. Then they dominated video. And now, the new frontier: audio. New app Clubhouse has garnered significant buzz for its audio-based chatroom environment, where...
View ArticleThe Race To Put Cars In The Cloud Is … Confusing
Cloud providers and carmakers keep announcing grand partnerships. The reality is more complex and, often, less exciting.
View ArticleAdopt Three Practices To Boost Resiliency For Customer Service
The COVID-19 pandemic has catalyzed the need for change in customer service organizations — changes in the ways we work, hire new talent, invest in new technology, and in the way we practice risk...
View ArticleTake Security To The Zero Trust Edge
Forrester’s Take On The SASE Model This is big, folks. This is really big. Bigger than GameStop. Even bigger than Heelys (the adult version saved in my Amazon wish list). This could be the biggest...
View ArticleMeet the New Analyst Covering SecOps: Allie Mellen
Tell us about you. I have a background in computer engineering and over the past ten years I’ve been in engineering and consulting roles at organizations like MIT and a variety of startups. I live in...
View ArticleWe Need To Shift How We Think About Emotion And Journeys
Emotion Is The Key To Benchmarking Journeys We know customer journeys matter. We know emotion matters. It’s time to bring these two together and use journeys to design for the full scope of emotion. To...
View ArticleAre You Optimizing Your Sales Compensation Program?
Use the four stages of annual compensation planning to maximize the effectiveness of your plan today and in the future.
View ArticleYour Website Is Your B2B Shop Window
How many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website. My analysis showed...
View ArticleZero Trust Is Not A Security Solution; It’s A Strategy
One of the top challenges and misunderstandings that I continue to see here at Forrester is about what the definition of Zero Trust actually is. Zero Trust is not one product or platform; it’s a...
View ArticleDesigning For Confidence In 2021
Coauthored with Senem Guler-Biyikli. The “Design For Confidence“ report we published last year drew a lot of positive feedback because it describes what companies can do to create user confidence....
View ArticleSales Tech Convergence And Confusion
How do sales leaders, sales operations, and sales enablement practitioners navigate their way through an increasingly crowded technology space?
View ArticleHow PCC Turned Its Undifferentiated Rewards Program Into A Loyalty And...
Another undifferentiated loyalty program focused on cookie-cutter transactional rewards and lacking in customer insights. Does it sound familiar? Programs like this saturate the market even when...
View ArticlePromising Improvements — Forrester’s US Retail Recovery Heat Map, February 2021
Since April 2020, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators,...
View ArticleFacebook’s Ban On News Is A Blow To Consumers, Not Regulators
On February 17, 2021, Facebook announced it would restrict sharing or viewing local and international news content in Australia in response to the Morrison Government’s move to regulate the...
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