解密中国当代投资者画像
去年年末，我们根据Forrester 2020年亚太金融行业的消费者调研（Forrester Analytics Consumer Technographics® Asia Pacific Financial Services Survey 2,...
View ArticleThe Scrum Guide 2020 Aims For Focus And Inclusivity But Might Scare Designers...
I attended the Scrum Guide 2020 Update event that also celebrated its 25th anniversary. And while this new edition intends to provide more focus, be simpler, and be more inclusive — recognizing that...
View ArticleMicrosoft Is Now A Cybersecurity Behemoth
Microsoft has achieved its goal of being a mega-security vendor. For Microsoft competitors — which is almost every vendor — this also makes the company an existential threat.
View ArticleHow Customer Service Can Emerge Stronger From The Pandemic In 2021
Customer service organizations played an elevated role in nurturing customers during the pandemic and did a great job at helping retain them and their spend. The pandemic also exposed gaping holes in...
View ArticleOn International Data Privacy Day, Celebrate Your Employees’ Privacy
As we said in our privacy predictions for 2021 and is worth repeating as we celebrate International Data Privacy Day: Now is the time to focus on your employees’ privacy. Some regulations, like the EU...
View ArticleThe Top Tech That Will Win Over Banks In 2021
Banks are transforming their organizations with digital technologies. Forces such as emerging technology, fintechs, changing customer behavior, and the decomposition of the banking industry are...
View ArticleGE Healthcare: Brand Storytelling During A Crisis
At the beginning of 2020, as the COVID-19 pandemic started to take hold, GE Healthcare found itself at the center of the crisis. By March of that year, the media narrative had swung toward the shortage...
View ArticleWhat’s the ROI Of CX Transformation?
Do the benefits of CX transformation outweigh the costs and result in a positive ROI? How can you determine that for your company? Our newly updated report “The ROI Of CX Transformation” helps you...
View ArticleCybersecurity Lessons Learned From Snowmageddon
Social media reminded us that seven years ago, a mere two inches of snow in the middle of the day shut down Atlanta, our beloved city. It’s now affectionally referred to as Snowmageddon or...
View ArticleInsights From The Cutting-Room Floor
Because it’s hard to insert a real-time press interview into my daily schedule in a window that meets most press deadlines, I deliver a lot of my interviews via emailed responses to questions. Not all...
View ArticleGrowth Marketers Ignore E-Channels At Their Peril
Both business buyers and B2B sellers are increasing their participation in marketplaces. As the shift continues, companies that have experience of and actual success in marketing on marketplaces will...
View ArticlePrivacy And Security: We Need Both For Communications, And There’s An App For...
Our communications need to be both private and secure. The recent uproar about WhatsApp’s changes to its privacy policy is a good reminder of that fact. While the changes had implications for consumers...
View ArticleConsumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You
It’s 2021. Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but...
View ArticleIn 2021, Banks Must Sustain The Digital Momentum
We’re hitting the end of January. So, let me ask you, how is that New Year’s resolution coming along? Each year, many consumers vow to change their behavior come January 1, resolving to cut down on...
View ArticleJanuary 2021 Research Recap — Cloud And Tech Operations
Each month, the infrastructure and operations team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its...
View ArticleSocial Media Meets Tulip Mania
It’s a story straight out of the Sherwood Forest, with a stopover in Holland. A determined group of small investors have used the power of social media to punish “the smart money” by pushing the price...
View ArticleStop Trying To Take Humans Out Of Security Operations
Security tools cannot do what humans can do. Instead of replacing humans in the SOC, augment them so they can do what they are actually good at.
View ArticleA Consumer “Tech-celeration” Is Advancing Behaviors But Straining Emotions
The crises of 2020 turbocharged consumers’ technology adoption and usage. While the pace of change is impressive, consumers’ swift adaptation to life among screens is not entirely radical. Over 23...
View ArticleInsurtech Funding Roundup, Q4 2020: Insurtech Ends A Tumultuous Year Strongly
Despite the tumult of 2020, the insurtech market ended the year alive and (relatively) well. While funding did decline 6% year over year, the fourth quarter was the second strongest for funding in 2020...
View ArticleForrester’s Digital Go-To-Market Review: Consumer Electronics Edition
Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of...
View Article