2020 German, French, And UK Tech Markets All Likely To Fall, With The UK’s...
We have just published our tech market forecast for the three largest European economies: France, Germany, and the UK (see “Tech Budget Outlooks For France, Germany, And The UK In A COVID-19...
View ArticleHelp Us Understand What Industrial IoT Platforms Mean To Your Business
We're running a survey to understand what you expect from an industrial IoT platform.
View ArticleTech Alignment, Innovative Solutions, And Continuous Leadership Are Critical...
The pandemic is affecting different industries and businesses in different ways, so CIOs and other tech leaders must be mindful of their company’s situation, revenue outlook, and resources as they...
View ArticleHow Has The Pandemic Impacted Influencer Marketing?
Is it tone-deaf to continue investing in influencer marketing — or is it actually an ideal time? Get insights in our video.
View ArticleContainer Adoption Is On The Rise: How Can Security Keep Up?
Adopting containers has become increasingly popular — consider that, as of 2019, 33% of global developers indicated that their development organizations currently use containers, and another 25% said...
View ArticleStraight From The Source: Collecting Zero-Party Data From Customers
Marketers are building out experiences to ask customers about volunteer zero-party data that they can’t infer, buy, or collect elsewhere.
View ArticleThe Future Of Banking: Invisible, Connected, Insights-Driven, And Purposeful
Leading banks are pivoting and rebooting their strategy — capitalizing on the pace of change and innovation and setting their course for the next decade. By 2030, banking will be invisible, connected,...
View ArticleForecasting In Uncertainty: Q2 2020 US GDP Report Reveals Negative Surprises...
US GDP fell 32.9% in the second quarter. Learn the implications for the economy and the tech sector specifically.
View ArticleUse Forrester’s New Tech Tide™ Reports To Evaluate Your Martech And Adtech...
Marketers today must understand and use myriad technologies to support omnichannel ad strategies and deliver moments-based marketing. But the landscape of 7,000-plus options is overwhelming and rapidly...
View ArticleLow-Code Development Requires A Security Rethink
Low-code platforms speed delivery of applications, but are they secure? The answer is more complicated than I expected when I started this research project with my colleagues, John Bratincevic and John...
View ArticleIn 2019, Southwest Had A CX Disaster; In 2020, Its Customers Forgave The...
I predicted that Southwest would recover in the CX Index due to the CX equity it has built with its customers. As it turned out, Southwest not only recovered, it set a new high score for the industry...
View ArticleSmackdown! Enterprise Monitoring Vs. TLS 1.3 And DNS-Over-HTTPS
Technically, the male praying mantis mates for life. If you know anything about the mating habits of the female sex of that particular insect, you now also understand the limitations of the word...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
The Clock Keeps Ticking On Microsoft’s Pursuit To Purchase TikTok In The US Late last year, we predicted that companies like Facebook or Meredith Corporation would court TikTok for acquisition but that...
View ArticleForrester Can Help You Craft Your Customer Obsession Strategy
In my research, I found that customer obsession was the good idea that everyone agreed with, but no one knows how to do. Let's change that. Read our new, complimentary eBook to get an actionable...
View ArticleVirtual Event Momentum Will Move Strategy And Tech Forward Rapidly
B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the...
View ArticleRethinking Sustainability In The Middle Of A Pandemic
Some people would call 2020 “biblical.” Fires raged across Australia for almost 80 days; a locust plague has ravaged East Africa; the COVID-19 pandemic has dramatically changed our way of living; and...
View ArticleDifferentiate Your Brand With Ethical Marketing: Join Me At Summit Asia Pacific!
Late last year, at Forrester’s Asia Pacific Predictions 2020 events, one of the predictions we made was “Leading brands will differentiate with ethical marketing to build long-term value.” Fast-forward...
View ArticleFinserv Leaders Must Keep Sight Of The Big Picture In The Midst Of The Pandemic
As the COVID-19 pandemic shifts both geographically and in intensity, changes in consumers’ behaviors present financial services companies with new problems and new opportunities. The near-term impact...
View ArticleSecurity And Productivity Don’t Have To Be At Odds
Employees, are you sick of having to enter in a password every time you want to access task-critical information? Technology leaders, are you sick of employees going around your security policies and...
View ArticleThe Future Is Here: Google Moves Forward With Its Banking Marketplace
The future is here. As discussed in Forrester’s recent research on the future of banking, success for many banks will come from powering products and distributing through others’ marketplaces. And...
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