Introducing The Forrester Now Tech: Adobe Implementation Services, Q1 2020
Adobe is the most purchased marketing technology software vendor globally, according to the Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019. Despite the fact...
View ArticleConsultancies Are Reinventing Their Service Model For AI
Even as the power of AI technologies grows, getting business value from AI-enabled projects still eludes most firms. AI adoption requires outcome-based design and a multidisciplinary approach. This...
View ArticleHow Data Literate Are You? Build A Curriculum of ACES
How data literate are you? Is your team? Is your organization — that is, everyone in it? It’s not enough to create and distribute reports and dashboard if decision makers don’t know how to interpret...
View ArticleThe Road To RSA Conference 2020: What Am I Looking For?
Attending RSA Conference is like being at a giant class reunion where everyone still has homework to do. Catching up with old friends working at new companies is great (and it usually starts at the...
View ArticleCoronavirus’ Impact On Tech Markets Is Likely To Be Limited In Time And By...
It is still too early to map out the full impact of the coronavirus (or COVID-19 as it is now called) on the global economy or on global tech markets. The disease has not yet run its course or been...
View ArticleRSA Conference 2020: What’s On My Risk Management Wish List
Waiting for the RSA Conference is a bit like counting down the days until Christmas. And RSA with a full conference pass is the security and risk version of the Toys R Us Big Toy Book but better — my...
View ArticleAugmented Reality (AR) Headsets: My Experience With FORM Swim Goggles
Bottom Line Here’s what I learned with my experience with wearing an AR headset: I must and do concentrate more, given the complexity of swimming and consuming data at the same time. At least now, it...
View ArticleThe Martech Roundtable: The Past, Present, and Future of Marketing Technology...
In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the...
View ArticleThe Martech Roundtable: The Past, Present, and Future of Marketing Technology...
In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
The Demise Of The Cookie Is Only One Crumb Of The Data Deprecation Issue When marketer inquiries began to flood after Google’s announcement that it will phase out third-party cookie support by 2022, we...
View ArticleWe Evaluated Top US Government Websites So You Don’t Have To
Websites are the centerpiece of the US federal customer experience (CX). To gauge how well they serve customers, we evaluated seven of the most-visited sites. Our new report reveals how well they...
View ArticleA Belated Gift For Retailers: Holiday 2019 Recap Webinar
This blog post is part of Forrester’s Holiday 2019 retail series. During the past few weeks, retailers have begun to release their quarter 4 earnings – which includes holiday results for many of them....
View ArticlePublishers Shift Focus From Advertiser To Customer
At Forrester, we talk a lot about the age of the customer — a 20-year business cycle where empowered customers are shaping industries. Within the media industry, publishers usually have two main types...
View ArticleBack To The Future: My Return To Forrester
Fifteen years ago, I faced a crossroads in my career. At the time I was working for the Queensland Department of Transports and Main Roads, reporting directly to the CIO, leading a team of exceptional...
View ArticleExtend Your Team With Security Champions
S&R pros can’t build a security culture by themselves. Security champions act as extra members of the security team; these people have connections across the organization and can translate...
View ArticleMillennials Want Credible Digital Content — So Give It To Them!
Mmmmm . . . Millennials. If you haven’t already heard (about a million times), this generation is taking over the workforce and becoming more responsible for making purchasing decisions on the job....
View ArticleFuture Of Retail 2020: Retail Industry CIOs Will Invest In Automation, Data,...
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail”...
View ArticleFour Takeaways About Modern Design From Figma’s Config Conference
Recently, Gina Bhawalkar and I attended Figma’s Config customer conference. For those unfamiliar with Figma, it’s a design and prototyping tool known for supporting collaborative design processes. In...
View ArticleRSA Conference 2020: My Shopping List
The leadup to RSAC2020 has been interesting to say the least. IBM made a decision to exempt its employees from the event due to concerns about the Covid19 pandemic, days later RSA was acquired by a...
View ArticleThe State Of CX Teams
There are no specifications for the perfect CX team. Yet our survey reveals a few notable trends.
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