Is Great Content Enough To Survive The Coming Streampocalypse?
Until now, Netflix, Hulu, and Amazon Prime Video have been synonymous with streaming video. Sure, HBO GO, CBS All Access, Sony Crackle, and others are in the market, but these media moguls’ presence in...
View ArticleThe Last-Minute Holiday Media Plan Recipe
Help influencers help you this holiday season.
View ArticleTwo-Factor Authentication (2FA) Or Multifactor Authentication (MFA)? That Is...
We, as security practitioners, need to be mindful about what we mean when we say “2FA” or “MFA.” These terms are often used interchangeably. The confusion is understandable, since 2FA is a subset of...
View ArticlePredictions 2020: Ecosystems Are The New Optimizers For B2B Sellers
Learn what B2B sellers must do to innovate and drive value in 2020. Read our predictions for B2B commerce.
View ArticlePredictions 2020: Agencies Will Upgrade Or Fade Away
Economic uncertainty, performance pressures, and other forces will catalyze change in agency processes and capabilities in the year ahead.
View ArticlePredictions 2020: B2C Marketers Will Balance Cost Concerns With Customer...
Efficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.
View ArticlePredictions 2020: The Media Industry Braces For Long-Term Change
The battle for customer loyalty and wallet share will intensify. What happens in 2020 will have implications that extend well into the new decade.
View ArticlePredictions 2020: B2B Marketers Pivot From Products To Experiences
Learn why experience will be the gift that keeps on giving for B2B marketing and sales.
View ArticleIntroduction: Emily Pfeiffer, Senior Analyst For Commerce Technology
I’m one week in as a Forrester analyst on the digital business retail team and wanted to introduce myself. I have been in “eCommerce” since the 1990s, when I was writing code and running websites for...
View ArticleExtending Cybersecurity Awareness Of The Third-Party Ecosystem
This year’s NCSAM theme of “Own IT. Secure IT. Protect IT.” is a powerful call to action for ownership and accountability. However, many heeding this call won’t think about how it also extends to the...
View ArticleConsumers Demand Hybrid CX
The Falsehood Of Digital As The North Star Ever since “digital” swept across the world and became a word that’s almost synonymous with innovation, companies large and small have been in a race to...
View ArticleModern Retail Planning Anticipates Customer Intentions
Don’t Just Satisfy Customers; Anticipate Their Every Desire! One of our retail clients told me: “No one rewards you for merely satisfying customer demand. These days, you need to be three steps ahead ....
View ArticlePredictions 2020: This Time, Cyberattacks Get Personal
Read the top three cybersecurity predictions for 2020 from Forrester Research analyst Jeff Pollard.
View ArticlePredictions 2020: AI Aspirations Will Both Sizzle And Simmer
In 2020 companies will become laser-focused on AI value and accelerate adoption. Get Forrester's top 3 predictions for AI in 2020.
View ArticlePredictions 2020: Automation Strike Teams And Services Rise To Fend Off A...
Read the top 3 predictions for the automation market from Forrester Research analyst Chris Gardner.
View ArticlePredictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom
Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands.
View ArticlePredictions 2020: Approaches To Customer Insights Evolve
The coming year will bring changes in approaches to deriving customer insights. Only some firms will succeed.
View ArticlePredictions 2020: AI Shakes Up Customer Service Workforce And Operations
AI will change how organizations staff, run, and manage their customer service teams. Read Forrester's 2020 customer service predictions to learn more.
View ArticlePersonalization And Trust Start With Understanding Customer Privacy Expectations
There have been several posts in this space about the disconnect between marketers and customers. Part of the problem stems from consumers’ perception that marketers have no respect for privacy, and...
View ArticleTen Things Smartphone Makers Should Do To Compete With Apple
Smartphone manufacturers have less control over their own success. Find out what 10 things their future success will depend on.
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