Introducing The Forrester Wave™: CX Consulting Practices: Experience Strategy...
The Forrester Wave™: CX Consulting Practices: Experience Strategy And Business Transformation, Q2 2019 is now live. This 30-criterion evaluation assessed and scored nine prominent consultancies on...
View ArticleAdaptive Enterprises Are Growing At 3x Faster Than Competitors
Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the...
View ArticleThe Realities Of Rural 5G Deployment In The US
Early last week, Ajit Pai, the chairman of the US Federal Communications Commission (FCC), announced his approval of the merger of T-Mobile and Sprint. This will result in a third megacarrier in the US...
View ArticleHow To Take Your Customer Value To A Massive New Level
As you know, Forrester is the market leader in customer experience (CX) analysis and guidance. Our latest CIO-oriented report shows you how the very strongest CX leaders dare to disrupt with...
View ArticleBrands Must Revamp Digital Commerce Strategy
Should all brands sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? Branded manufacturers...
View ArticleWATCH: AI Uncovers The Dark Data Of Video
We’ve got two new reports coming soon on video technology that address challenges that organizations have both internally and externally with video content. Sam Stern and I worked on the employee...
View ArticleFuture Of Retail: B2C Marketing And Loyalty In 2019
To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke to Michele Goetz...
View ArticleYour Employees Want More (And Better) Training
Close The Skills Transfer Gap To Enable Purpose Workers The employees that you want working for you want to grow. Engaged employees spend more time than their colleagues trying to improve their work...
View ArticleEuropean Banks Are Redoubling Their Mobile Banking Efforts In 2019 — Just Not...
Banks across Europe are all working hard to build the killer mobile banking app. The drivers are manifold. They aim to keep pace with their customers’ needs and rising expectations as consumers’...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Facebook’s Planned “Coin” — Much Ado About We-Don’t-Know-What Given Facebook’s 2.4 billion monthly active users, any move the company makes is noteworthy. Put Facebook and cryptocurrency in the same...
View ArticleCan RegTech Get Us From Compliance To Competitive Advantage?
Buzzwords are the bane of my existence! As a former SaaS tech marketer, I’ve used my fair share. Since joining Forrester a month ago as an analyst on the Security and Risk team, one of the buzzwords...
View ArticlePSD2 Security Requirements Are Restricting Fintech Innovation
I have recently released a new report looking at the second phase of the Payment Services Directive (PSD2) and its security requirements along with my colleagues Jacob Morgan and Andras Cser. Banks and...
View ArticleMarketing Into China
China is expected to be the world’s largest consumer market in 2019. Foreign brands will continue to invest in China, but the golden age of easy growth for foreign brands is over. Seeking Chinese...
View ArticleThe Chief Growth Officer: Proxy Or Prophet?
In our 2018 CMO predictions, in the wake of Coca-Cola replacing its CMO with a chief growth officer (CGO) and the emergence of this role in other companies like Hershey’s and Kellogg’s, Forrester...
View ArticleShopify Buys Handshake To Boost B2B Commerce Chops
On Thursday, May 23, TechCrunch broke news that Shopify quietly acquired Handshake. Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake...
View ArticleQR Codes Return
Forrester sees evidence that QR code deployment is increasingly popular, the reason being that in-store consumers want to know more about their prospective purchases. One of my colleagues blogged about...
View ArticleBenchmark Your Retail Technology Investment Plans
When benchmarking retail technology investment plans, we found that retailers around the world plan to: Maintain interest in SaaS for agility — and exploit PaaS for differentiation. Retailers will...
View ArticleScaling Agile? Take Our Survey And Learn How To Reenergize The Journey
I’m very excited to be teaming up with Margo Visitacion on the biennial Forrester State of Agile At Scale Survey. This year, we’ve added a few more questions in areas that we see organizations...
View ArticleStop Chasing After All Things Smart Home — Build Connected Health Experiences
It’s not just about the smart home . . . it’s about something way bigger. Healthcare organizations (HCOs) need to learn and understand how to navigate the smart home space and use internet-of-things...
View ArticleDAM Market Set To Top $1 Billion In 2019
If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life...
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