Your Copywriting Impacts User Experience More Than You’d Think
As an analyst researching user experience (UX), I’ve recently been conducting UX reviews of many banks’ mobile banking apps for an upcoming report. And I’ve been struck by how many of them contain...
View ArticleDo Consumers Buy Facebook’s Vision For The Future?
Among a series of updates unveiled at Facebook’s F8 Developer Conference on Tuesday, Mark Zuckerberg echoed a common refrain: The future is privacy. Fresh memories of Facebook’s mistakes and looming...
View ArticleCompanies Must Start Creating Human-Machine Collaborations (w/ video and...
Last year, my colleague J. P. Gownder and I got to talking about the impact on employees both from companies’ automation efforts and their eagerness to integrate artificial intelligence and robots. We...
View ArticleT-Mobile MONEY’s Checking Account: Game Changer?
On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year. This is not the first time we’ve seen a telecommunications firm enter the banking...
View ArticleBest Response To Customer Feedback? Hint: It’s Not “Sorry”
If you tell employees to apologize when a customer shares feedback about a bad experience, think again! Customers give you feedback because they want you to hear them and because they want you to...
View ArticleIntroducing The Forrester Wave™: Content Marketing Platforms For B2C...
“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach,...
View ArticleForrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate
They say the best thing about being an economist is making your next prediction and not telling people why your last prediction may have been wrong. Well, we aren’t economists, so we are going to...
View ArticleA Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods
“I’ll beat you with one hand tied behind my back.” While a childish display of confidence, it is the challenge B2B and B2B2C firms wage by not applying analytics to growth and efficiency with equal...
View ArticleCVS Agency Decision Signals A New Era In Partner Strategies: Values Vetting
CVS Takes The Next Step To Align Its Operations And Values After pulling tobacco from its shelves in 2014, last week retailer CVS Health announced that it would not work with agencies who have tobacco...
View ArticleUse-Case Selection Will Make Or Break Your AI Strategy in Healthcare
The use of AI in healthcare has moved beyond just science fiction to actual practical applications of the technology in various pockets of the healthcare ecosystem. In fact, in just the last year,...
View ArticleA Former Strategic IT Vendor Is Returning To CIO Value — VMware
The company that drove server disruption with its 1990s virtualization solution saw its value disrupted by cloud computing in the 2000s. It then struggled for years to extend its value to cloud...
View ArticleThe Insights Beat: Spring Into Action With Your Insights
(Aldila Yunus and Jeremy Vale contributed to this blog post.) It’s official: Spring has sprung. The barren trees show signs of vitality, and fresh blossoms fill the air with their entrancing aromas...
View ArticleVoice Technology Is The Key To Faster Smart Home Adoption
Smart speakers continue to sell like hotcakes and create ripples of excitement among smart home enthusiasts. This is not only good news for smart speaker manufacturers but also for manufacturers of...
View ArticleResearch Announcement — Forrester Wave™ For Q4 Of 2019: European...
We are currently considering the list of vendor participants that we are planning to invite to a prescreener for our upcoming Forrester Wave™ evaluation in Q4 of this year on European cybersecurity...
View ArticleCMOs Take Public Stances On Societal Issues To Tap Into Consumer Energy —...
In November 2018, we predicted that CMOs would target societal tensions to gain an advantage in competitive markets. Nike’s 30th-anniversary campaign featuring controversial activist Colin Kaepernick...
View ArticleA Global Point Of View: Online Luxury Retail
How will digital change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I share our points of view.
View ArticleYour Technology Investments May Not Deliver The Productivity Gains You Expected
Improving productivity has traditionally been a key justification for technology investments. However, trends in overall US productivity indicate that increases in tech spending no longer raise overall...
View ArticleDefine Your Payment Strategy For B2B eCommerce In China
As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payments....
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
A Better Mousetrap Is Always Around The Corner The world saw cracks in the armor of Google this week when Alphabet’s earnings reported below analyst estimates. It looks like Amazon and others have...
View ArticlePsychological Health: A Mental Tool For Approaching Your Future
Forrester Future Fit is a tool for measuring your readiness for the future. A simple, five-minute assessment lets us statistically project whether you are in the high-, medium-, or low-fitness group....
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