The Search For US Tech Talent Will Get Harder And More Costly In 2019
Forrester has just published our forecast for US tech employment and compensation (see “2019 US Tech Talent Market Outlook”). It has some foreboding news for CIOs and for tech vendors: Tech talent will...
View ArticleConsumer Marketing 2019: Beyond The DTC Revolution
Warby Parker. Everlane. Casper. MVMT. Bombas. Harry’s. The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice...
View ArticleDigital Snakes And Ladders
Games are a great teaching aid. The digital snakes and ladders game from Forrester helps teams identify and focus on best practices of digital transformation. Learn about it in an upcoming webinar.
View ArticleWhy And How To Improve The Government Customer Experience
CX Success Is Vital To Mission Success The need to upgrade the government customer experience (CX) has never been more urgent. Government departments around the world still struggle with substandard...
View ArticleAccelerate Revenue Growth With Digital Innovation
CEOs want to understand how “digital” translates into accelerated revenue growth. They don’t just want to hear how similar companies have “digitally transformed”; they want to understand what the net...
View ArticleVideo Blog: Accelerate Innovative Digital Transformation
Quick video perspective on applying design thinking to business strategy.
View ArticleDecoding Patterns In Consumer Behavior Empowers Leaders
When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder . . . is a marvelous order. It is a...
View ArticleTech-Driven Innovation: The Inevitable And Revolutionary Future Of IT
Technology has changed virtually everything: the way we work, the way we live, the way we play, and, at a basic level, how humans relate to each other. On the business front, it has fueled the power...
View ArticleEngage With Apple To Engage With Patients
In yet another sign that Apple has its sights fixed solidly on the healthcare industry, the company has secured a strategic partnership with another national health insurer, Aetna. Apple, it turns out,...
View ArticleThe Tumult In The Smartphone Industry Continued In 2018
2018 brought no calm to the smartphone industry, and Apple’s Q1 2019 earnings are an indication that the trend will continue this year. After years of consistent double-digit growth rates, a slowdown...
View ArticleWealth Management Firms: You Need Videos On Your Websites And Apps
When digital channels such as websites arrived, they were designed in large part as “pieces of paper” delivered on a computer screen (thus, the still-widely-used term “web page”). But the human brain...
View ArticleThe Three Key Actions That Will Define Insurance Tech Investment In 2019
The Future Will Temper Insurer Optimism In 2019 Insurance business technology teams caught a few breaks in 2018. There were fewer, though costly, insured weather losses, as well as new thinking by...
View ArticleLike Teflon, Scandals Don’t Stick To Facebook As 2018 Delivers User And Ad...
Facebook’s tumultuous year made approaching the social giant’s Q4 2018 earnings call complicated, to say the least. Days before the call, news hit that Facebook is consolidating the back-end tech of...
View ArticleInvest In These Video Technologies That Drive Growth
In our new Forrester Tech Tide™ on video technologies for customer and employee experience, we took a look at 18 technologies that support video initiatives. Read the report to find out more about...
View ArticleEating Our Own Zero Trust Dog Food
It is high time for Forrester to demonstrate Zero Trust in a practical application scenario, our upcoming virtual reference architecture project aims to do just that.
View ArticleFit Analytics Drives Growth And Profit For Apparel Retailers
This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings. Beyond the traditional focus on top-line growth,...
View ArticleScoring Big With Data: The New Age Of Analytics In Sports
Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing...
View ArticleSuper Bowl LIII Ad Themes: Dystopian Robotics And Uplifting Values
Pity The Poor Robots Q2 was all about robots and AI: Pringles, Google “100 Billion Words,” Mercedes A-Class, TurboTax Live, and Sprint, while Michelob slipped a robot ad into early Q3 and Alexa...
View ArticleParticipate In The Forrester Tech Tide™: Storage Technologies For Business...
Enterprises have a variety of applications; the sheer scale of data volumes, data types, and business processes associated with them is putting unprecedented pressure on storage infrastructure. These...
View ArticleNew Tech Spotlight: Let’s Get Real About Extended Reality
This morning, I came across a story about Warby Parker’s new “virtual try-on” capability. It seems the eight-year-old eCommerce company is dipping its toes back into augmented reality (AR). The rub is...
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