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Business Roundtable: Roadmap für verantwortungsvolle KI

Erhalten Sie eine detaillierte Analyse der kürzlich veröffentlichten Roadmap des Business Roundtable für verantwortungsvolle KI.

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Durabilité : La Contradiction Des Technologies Émergentes

De nombreuses technologies, émergentes elles-mêmes, ne sont pas toujours durables dans toutes les applications. En savoir plus.

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The State Of The Insights-Driven Business, 2022

Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have...

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Meet The New Analyst Covering IAM: Geoff Cairns

What Topics Will You Be Covering At Forrester? I am very excited to be covering identity and access management (IAM), with a focus on the workforce environment (business to employee). I will also...

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The State Of VSM: Five Things We Like

In 2020, Forrester’s Now Tech: Value Stream Management Tools, Q2 2020, report featured 12 vendors with a stand-alone or integrated VSM solution. Two years later, this market has nearly doubled: The...

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Running Twice As Smart: A CMO Growth Primer For An Economic Downturn

It takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that! — “Alice in Wonderland” Run Twice As Smart We sit in the...

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What Happens To Trust In Times of Economic Volatility?

In times defined by extraordinary political and social instability, customers, employees, and partners increasingly turn to businesses they can believe in, and that give them confidence in their future...

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Bosch setzt auf kulturellen Wandel – und treibt Innovationen voran

Erfahren Sie wie Bosch den kulturellen Wandel in den Mittelpunkt der digitalen Transformation stellt, um seine Innovationsfähigkeit zu stärken.

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Wie Sie Innovationen nutzen, um Ihr Unternehmen zu vergrößern und zu...

Erfahren Sie, wie Sie adaptive Technologieplattformen nutzen können, um die Innovation in Ihrem Unternehmen zu fördern.

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Evolving Buyer Behaviours In Asia Pacific: What Do Desserts Have To Do With It?

Buying behaviour around the world has changed significantly, accelerated by the pandemic. Within the Asia Pacific region, marketers and sellers must be prepared to adapt to these changes and deliver...

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Einführung in das Forrester Tech Sustainability Framework

Dieser Blog bietet einen detaillierten Einblick für Unternehmensleiter zur Analyse der Nachhaltigkeit und skizziert Schritte, die sowohl Technologieanbieter als auch Verbraucher unternehmen können.

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Forget Quiet Quitting — Tech Whistleblowers Go Out With A Bang

While social media is abuzz with “quiet quitting” as the latest trend in employee behavior, whistleblowers from tech companies are quitting in the loudest possible way and sounding alarms on the way...

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Amazon Pulls The Plug On Amazon Care, Signaling A New Dawn Of Healthcare...

Amazon is shutting down Amazon care in a strategic decision to make the most meaningful disruption in the healthcare space, here is why.

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Planning Guide 2023: Sales Operations

Sales operations planning in 2023 will have to account for economic turbulence, but will find big opportunities in smart tech deployment.

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I’m Excited To Be Joining The Forrester Team — Here’s Why

Hello, everyone! I joined Forrester a month ago, in July, and I must say that I am in awe of this place. I am extremely thrilled to join the B2B marketing executive services team. Here, I will partner...

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Meet The New Analyst Focusing On Master Data Management, Data Governance, And...

About Me Even though I was born in a small town in the northern part of India, I have spent most of my life in the glorious city of Mumbai, where I earned my degree in mechanical engineering. Dancing...

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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data And...

Tell Us About Yourself I was born in Amman, Jordan. Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and...

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Announcing The Forrester New Wave™: Conversation Automation Solutions, Q3 2022

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumerlike behaviors of B2B buyers, heightened expectations for digital experiences,...

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It’s More Than Just Emojis: Secure Your Communications

What’s within an employee chat? More than emojis. Employee communications via chat, voice calls, and videoconferencing can include customers’ personal information, insights about business operations,...

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B2B Buyers And Digital Selling (Part 2): Buyer Enablement And Buying Signals

Sell something to a prospect, and you might earn a valuable commission. Help a prospect buy, and you might earn a valuable customer. This practice — helping prospects buy — is buyer enablement. And it...

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