Join Me At Forrester’s Tech Leaders Summit 2022 Singapore To Learn About...
I have previously written about co-innovation partnerships, outlining the basics here and sharing some key rules here. In this blog post, I would like to share some additional tips to get you started...
View ArticleAnnouncing The Forrester Wave™: B2B Advertising Solutions, Q3 2022
In our 28-criterion evaluation of B2B advertising solution providers, we identified the 14 most significant ones — 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison...
View ArticleWhat The Massive US CHIPS Act Means To You
President Biden just signed the CHIPS for America Act into law as part of a larger $280 billion CHIPS and Science Act appropriation. This “CHIPS Act” allocates $54.2 billion in funding to support US...
View ArticleGeopolitics And Trade-Offs: East Meets West In APAC’s Public Cloud
Asia Pacific (APAC) is a vast region with enormous diversity in climate, topography, history, culture, ethnicity, and political and economic development. At $30.9 trillion, the region makes up nearly...
View ArticleMAD Services — The Best Of The Best
ALM Is Dead — Long Live MAD In the last 10–15 years, a lot has happened in the application development market; in my opinion, the advent of agile has been a bigger disruptor than what many might think,...
View ArticlePerformance Marketing Is Underperforming
Every advertising channel now parades as “performance” to appear accountable to outcomes. As a result, the category of performance marketing – once wholly focused on search, social, native, and...
View ArticleThree Mindflaying Facts About AI For B2B Marketers
AI has proliferated through the marketing technology stack in recent years. ML algorithms have gotten smarter, vendors are introducing and refining capabilities for actioning those deep insights, and...
View ArticleThe Ever-Expanding Reach Of India’s Unified Payments Interface (UPI)
India’s Unified Payments Interface (UPI) continues to grow at a breakneck pace. As per a recent news article, this year’s transaction volume and value have virtually doubled compared to the previous...
View ArticleThe Agency Landscape Converges On Frictionless Partner Models
Many CMOs are turning to more frictionless marketing partner models to improve integration and deliver better consumer experiences. A recent COMvergence report for new business in the US shows that...
View ArticleFind Your Rhythm In The Nashville Labor Market
The tech labor landscape is becoming increasingly nuanced; various economic factors such as cost of living, anywhere work, and preexisting labor clusters within metropolitan areas are contributing to...
View ArticleUS Pipeline Industry Catches a Break, but Now is Not the Time to be Complacent
Last spring, a ransomware attack forced Colonial Pipeline to shut down. The weeklong recovery disrupted retail gas delivery throughout the Southeastern US. The Colonial Pipeline composes only a...
View ArticleThe Forrester Enterprise Architecture Award Finalists For North America
Learn how the three finalists for Forrester’s Enterprise Architecture Award for North America drive their EA strategy and its impacts.
View ArticleThree Reasons Why Portfolio Marketers Should Attend Forrester’s B2B Summit EMEA
After two long years of virtual, we are getting ready to deliver Forrester’s B2B Summit EMEA in a hybrid format. It will be exciting to join hundreds of customers on October 11–12, 2022, as we uncover...
View ArticleThe US Is Spending Nearly Half Of A Trillion Dollars On Climate And...
Forrester's research team reviews the major business implications of the Inflation Reduction Act.
View ArticleValue For Customers: A 60-Second Look At The Top 11 Driver Categories
Watch this 60-second video to learn the key drivers of value for customers.
View ArticleUS Banking CX In 2022: Who Does It Well And Why It Matters
For a large multichannel bank, a 1-point improvement in its CX Index™ score can lead to an incremental $123 million in revenue. For a direct bank, it can lead to an incremental $92 million in revenue....
View ArticlePerspectives From Black Hat 2022
Thousands of security practitioners, vendors, and researchers from 111 different countries packed the Mandalay Bay Convention Center in Las Vegas last week for the first in-person Black Hat since 2019....
View ArticleThis Back-To-School Season, Learn To Evolve Your Loyalty Strategy
Despite the heat wave across the United States, summer is quickly coming to a close. In just a few weeks, kids around the globe will be back in the classroom for a new year of learning. Loyalty...
View ArticleForrester To Launch The Frontline Service Worker Automation Series
We published our report Automation Can Solve The Service Worker Shortage in May 2022. This research defined 11 categories of automation that will most effect frontline service workers. We then ranked...
View ArticleFive Reasons To Buy A Service Before A Product
Products versus services. For many years, every purchase made by security and tech leaders fell into one of these categories. The same tribes existed for vendors: product and service. In this context,...
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