Quantcast
Viewing all articles
Browse latest Browse all 3556

FORRward: A Weekly Read For Tech And Marketing Execs

CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics will grow between 9% and 11%, while spending for agencies will grow a mere 2.4%. Consequently, the experiences that marketers create are built on the same common technology platforms, solve the […]

Viewing all articles
Browse latest Browse all 3556

Trending Articles