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With Design Shifting From “Who Cares?” To “Supersize It!” — How Should Your Design Org Respond?

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It’s a great time to be an experience design professional — what we call an XD pro.  I remember my early years as a user experience practitioner: 25% of my time was spent practicing my craft (the exciting part!) and 75% evangelizing my discipline and explaining why a human-centered design approach benefits both customers and […]

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