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Future Of Retail 2020: Retail CMOs Must Invest In Total Brand Experience

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To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the CMO predictions for the year, we spoke with experts Keith Johnston and Nick Monroe. Madeline Cyr: CMO positions at retailers and […]

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