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Beware Of The Confusion: VoC Solutions Deliver More Horsepower Than What CRM Can Do

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Lately, we’ve received many questions about whether customer relationship management (CRM) vendors, specifically Salesforce, can do the same things that customer feedback management (CFM) platforms and voice-of-the-customer (VoC) specialists can do. The short answer is no. (They can, however, complete some of the actions.) When Salesforce acquired Tableau back in June, the acquisition wasn’t a […]

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